Marketing Specialist (Credit Cards)

Security Bank Corporation; Makati; On-site; PHP 420,000 - 560,000; Full time

Job summary

Security Bank is seeking a Marketing Specialist for the Credit Cards Business to develop and execute marketing strategies that drive merchant partnerships, strengthen portfolio initiatives, and support business growth.

You will work closely with internal teams and external partners, leveraging market and customer insights to identify opportunities, enhance cardholder experiences, and contribute to the overall growth and profitability of the Credit Cards Business.

Qualifications

• 2–3 years of marketing experience in banking or financial services.
• Experience in developing and implementing marketing strategies, campaigns, or portfolio initiatives.
• Strong communication, negotiation, and relationship-building skills with merchant partners.
• Customer-focused mindset to enhance cardholder experience.
• Experience in product development, merchant acquisition, or credit card marketing is a plus.

Responsibilities

• Carry out market research to stay informed about trends, demands, and specifications.
• Analyze product development-related business requirements across all phases of the process.
• Establish the foundation to improve facilities, services, products, and solutions using business and customer insights.

Skills

Negotiation

Relationship building

Marketing strategy

Communication skills

Job description

As a Marketing Specialist (Credit Cards Business), you will be responsible for developing and executing marketing strategies that drive merchant partnerships, strengthen portfolio initiatives, and support business growth.

You will play a key role in identifying and building relationships with new and existing merchant partners, while leading negotiations to develop compelling offers, programs, and solutions that deliver greater value and benefits to Security Bank cardholders.

Working closely with internal teams and external partners, you will leverage market and customer insights to identify opportunities, enhance cardholder experiences, and contribute to the overall growth and profitability of the Credit Cards Business.

How you'll contribute

• Carries out market research on a regular basis to stay informed about new trends, demands, and specifications.
• Analyze all product development-related business requirements and all phases of the process.
• Establishes the foundation required to improve new or current facilities, services, products, and solutions using business and customer insights.

What we’re looking for

• With 2 to 3 years of relevant experience in marketing, preferably within the banking, financial services, credit card, or consumer business industry.
• Has experience in developing and implementing marketing strategies, campaigns, or portfolio initiatives.
• With strong communication, negotiation, and relationship-building skills, particularly in dealing with new and existing merchant partners.
• Has a customer-focused mindset, with the ability to understand customer needs and develop solutions that enhance the overall cardholder experience.
• Experience in product development, merchant acquisition, partnership management, or credit card marketing is an advantage.

About Security Bank

Security Bank is one of the Philippines’ best capitalized private domestic universal banks. Established in 1951 and publicly listed with the Philippine Stock Exchange (PSE:SECB) in 1995, our major businesses cover retail, corporate, commercial, and business (MSME) banking.

We’re recognized as an Employer of Choice in Philippine banking by various award-giving bodies for our values-based culture, industry-leading engagement and benefits, and commitment to work-life balance.

Most recently, we ranked as the #2 best employer in the Philippines and #54 globally on the prestigious Forbes’ World’s Best Employers 2023 list.

At Security Bank, our approach to Human Capital Management (HCM) is embodied by our Employee Value Proposition (EVP): “YOU matter.”