Marketing Specialist

Cebu Atlantic Hardware; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Health & Wellness Insurance

HMO

Job summary

A hardware company in Cebu is seeking a Marketing professional to contribute to brand planning, analyze market trends, and ensure brand consistency across all platforms. The ideal candidate will have a Bachelor's degree in marketing and at least 3 years of relevant experience. Strong analytical, presentation, and leadership skills are essential. This full-time role offers a competitive salary with government-mandated benefits located on site in Cebu City.

Qualifications

• Experience in marketing or advertising for at least 3 years.
• Strong understanding of branding concepts.
• Able to manage budget effectively.
• Ability to work under pressure with initiative
• Strong analytical skills and attention to detail
• Strong understanding of branding concepts
• Budget management skills
• Excellent in presentation and social skills
• Leadership and management potential
• Integrity is a must
• Residing within Cebu

Responsibilities

• Contribute to brand planning and coordinate activities.
• Analyze brand positioning and consumer insights.
• Monitor market trends and competitors' activities.
• Ensures that all products, services and collateral maintain a consistent tone that is relevant to the business' brand and the consumers, solidifying the brand identity
• Measures the brand performance by utilizing brand evaluation tools and techniques
• Monitors market trends, researches consumer markets and competitors' activities to effectively align branding initiatives

Skills

Brand awareness

Analytical skills

Technology (Photoshop)

Presentation skills

Integrity

Initiative under pressure

Branding understanding

Education

Bachelor's degree in marketing or related field

Tools

Photoshop

Job description

On-site - Cebu • 3-5 Yrs Exp • Bachelor • Full-time

Job Description

Job Responsibilities

• Contributes to the annual brand planning process; sets brand planning calendar and coordinates cross- functional activities and planning processes, manages timelines and ensures timely completion of all deliverables
• Analyzes brand positioning and consumer insights. Translates brand elements of the store into plans and go-to-market strategies using a variety of media.
• Works across all levels and departments of the company. Gathers information from them about what makes the store unique and communicates it to the consumers to raise brand awareness
• Ensures that all products, services and collateral maintain a consistent tone that is relevant to the business' brand and the consumers, solidifying the brand identity
• Measures the brand performance by utilizing brand evaluation tools and techniques
• Monitors market trends, researches consumer markets and competitors' activities to effectively align branding initiatives

Government Mandated Benefits

Insurance Health & Wellness

HMO

Job Requirements

• Bachelor's degree in marketing, advertising or any related field
• Must have at least 3 year experience as Marketing/Advertising
• Familiar with technology (Photoshop and others)
• With initiative and ability to work under pressure
• Strong analytical skills and keen to details
• Strong understanding of Branding Concept
• With Budget management skill
• Excellent in presentation and social skills
• With leadership and management potential
• Integrity is a must
• Residing within Cebu

Working Location

The Excelsior Cebu. 8V6H+X8W, Cebu City, 6000 Cebu, Philippines

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