Marketing Operations Lead: Data-Driven Dashboards & Insights

Freshworks

Hinoba-an

On-site

PHP 900,000 - 1,500,000

Full time

6 days ago

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Job summary

Freshworks is seeking a Lead - Marketing Operations to build scalable reporting and analytics across Marketing, Sales & Revenue Operations. You will own Salesforce reporting, BI dashboards, funnel analytics, and executive dashboards, driving data-driven decisions.

The ideal candidate has deep expertise in Salesforce reporting, CRM analytics, and BI platforms like Tableau, Power BI, Looker, with strong SQL and experience handling large datasets from multiple systems to deliver executive-ready

Qualifications

6–8 years of experience in Marketing Operations, Business Intelligence, CRM Analytics, Sales Operations, or Revenue Operations.
Expert knowledge of Salesforce reporting, dashboards, custom report types, joined reports, reporting snapshots, and CRM Analytics.
Strong hands-on experience with Tableau, Power BI, Looker, or equivalent BI platforms.
Advanced proficiency in SQL, with experience querying large enterprise datasets.
Experience with cloud data platforms like Snowflake, Databricks, BigQuery, or Redshift.

Responsibilities

Create and optimize Lead Funnel Conversion reports in Salesforce and BI dashboards.
Design and maintain Lead-to-Cash executive dashboards for pipeline, revenue, and productivity.
Develop scalable reporting frameworks for Lead Generation, Campaign Performance, and ROI.
Build interactive dashboards using Tableau, Power BI, Looker, or CRM Analytics with data from Salesforce, Marketo, Snowflake, and Databricks.
Perform data analysis to identify funnel bottlenecks, data quality issues, and operational risks with actionable recommendations.
Collaborate with Marketing, Sales, RevOps, CRM Ops, Analytics, and IT to translate needs into scalable solutions.
Standardize reporting KPIs and governance across Salesforce and Marketing Automation platforms.
Develop executive-level reporting for weekly/quarterly reviews with data-backed recommendations.
Conduct root-cause analysis on reporting discrepancies and lead routing issues with cross-functional teams.
Build predictive and trend-based models to forecast lead volumes and pipeline growth.