Marketing Operations Analyst

TP ICAP Group; Hinoba-an; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

TP ICAP Group is seeking a Marketing Operations Specialist to own HubSpot administration, CRM alignment with Salesforce, and data-driven reporting across marketing channels. You will enhance automation, document processes, maintain data quality, and support campaign execution in a global B2B environment.

The role focuses on HubSpot administration, marketing automation, and CRM integrations, with responsibilities spanning website content, campaign operations, and analytics.

Qualifications

• Hands-on experience administering HubSpot.

Responsibilities

• Marketing Operations & HubSpot Administration: day-to-day admin, workflows, forms, landing pages, email templates and automation; ensure processes documented and data hygiene.

Skills

HubSpot administration

Salesforce

Marketing operations

CRM data management

Reporting dashboards

WordPress

MS Office

Marketing automation

Lead management

Data governance

Tools

HubSpot

Salesforce

WordPress

Job description

TP ICAP Group

The TP ICAP Group is a world leading provider of market infrastructure. Our purpose is to provide clients with access to global financial and commodities markets, improving price discovery, liquidity, and distribution of data, through responsible and innovative solutions. Through our people and technology, we connect clients to superior liquidity and data solutions. The Group is home to a stable of premium brands. Collectively, TP ICAP is the largest interdealer broker in the world by revenue, the number one Energy & Commodities broker in the world, the world’s leading provider of OTC data, and an award winning all-to-all trading platform. Founded in London in 1866, the Group operates from more than 60 offices in 27 countries. We are 5,200 people strong. We work as one to achieve our vision of being the world’s most trusted, innovative, liquidity and data solutions specialist.

About Parameta Solutions

Parameta Solutions is the Data & Analytics division of TP ICAP Group. The business provides clients with unbiased OTC content and proprietary data, in-depth insights across price discovery, risk management, benchmark and indices, and pre and post-trade analytics. Its post-trade solutions offering helps market participants control their counterparty and regulatory risks through a growing range of tools that manage balance-sheet exposure, as well as compression and optimisation services. The Data & Analytics division includes the following brands: Tullett Prebon Information, PVM Data Services, ICAP Information and Burton-Taylor Consulting.

Role Overview

As a key member of the Marketing team, you will play a central role in driving and optimising our marketing operations, systems and reporting. Working closely with the wider Marketing team, you will take ownership of HubSpot administration, support the ongoing integration between HubSpot and Salesforce, maintain and enhance marketing processes and documentation, and deliver valuable reporting and insights that help inform data-driven decision making across the business. The role combines marketing operations, CRM administration, campaign execution and digital support responsibilities. You will play a critical role in ensuring marketing systems operate efficiently, data is maintained to a high standard, and campaigns are executed effectively across multiple channels. This position is ideal for someone with experience in HubSpot and marketing operations who is looking to further develop their expertise in CRM management, marketing automation, reporting and digital marketing within a global B2B organisation.

Key Responsibilities

Marketing Operations & HubSpot Administration

• Support the day-to-day administration, maintenance and optimisation of HubSpot.
• Build and maintain workflows, forms, landing pages, email templates and automation programmes.
• Ensure marketing processes are documented, maintained and followed consistently.
• Support data governance activities including list management, contact management and database hygiene.
• Assist with user management, permissions and troubleshooting across marketing systems.
• Identify opportunities to improve operational efficiency through automation and process enhancements.

Salesforce & CRM Operations

• Work closely with Marketing and Sales Operations teams to ensure HubSpot and Salesforce remain aligned.
• Support the implementation of processes, workflows and improvements across both platforms.
• Monitor integrations and investigate data quality or synchronisation issues.
• Support lead management processes, routing rules, campaign attribution and lifecycle management.
• Maintain documentation relating to CRM processes and data management practices.

Reporting & Analytics

• Produce monthly marketing performance reports and dashboard updates.
• Monitor campaign performance, lead generation and marketing contribution metrics.
• Support reporting across HubSpot and Salesforce to provide actionable insights for stakeholders.
• Ensure data accuracy and consistency across reporting sources.
• Assist with marketing ROI and campaign performance analysis.

Campaign Operations

• Create and deploy email marketing campaigns in HubSpot.
• Build landing pages, forms and supporting campaign assets.
• Support webinar, event and content marketing programmes through campaign execution.
• Manage campaign tracking and reporting to ensure performance can be measured effectively.
• Work with marketing stakeholders to implement campaign requirements and best practices.

Website & Digital Support

• Maintain and update website content through WordPress and associated platforms.
• Upload new pages, blogs, forms and downloadable assets.
• Support website enhancements, testing and troubleshooting.
• Liaise with external agencies and internal stakeholders regarding website updates and improvements.
• Help ensure website content remains accurate, compliant and aligned with brand guidelines.

Marketing Team Support

• Support lead capture and follow-up activities for events and campaigns.
• Assist with vendor onboarding, purchase orders and budget tracking.
• Provide operational support across wider marketing initiatives and projects.

Experience / Competencies

• Hands‑on experience administering HubSpot.
• Experience working with Salesforce or other CRM platforms.
• Understanding of marketing automation, lead management and campaign operations.
• Experience creating reports and dashboards.
• Strong organisational skills with the ability to manage multiple priorities.
• Strong analytical and problem‑solving skills.
• Excellent attention to detail.
• Experience using WordPress or similar content management systems.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office applications.
• Desired HubSpot certifications.
• Experience supporting CRM integrations and data management activities.
• Experience in B2B marketing or financial services.
• Familiarity with marketing attribution and pipeline reporting.
• Basic understanding of SEO and website best practices.
• Experience documenting and improving business processes.
• Ability to build strong relationships across marketing, sales and operations functions.

Not The Perfect Fit?

Concerned that you may not meet the criteria precisely? At TP ICAP, we wholeheartedly believe in fostering inclusivity and cultivating a work environment where everyone can flourish, regardless of your personal or professional background. If you are enthusiastic about this role but find that your experience doesn't align perfectly with every aspect of the job description, we strongly encourage you to apply. You may be the ideal candidate for this position or another opportunity within our organisation. Our dedicated Talent Acquisition team is here to assist you in recognising how your unique skills and abilities can be a valuable contribution. Don't hesitate to take the leap and explore the possibilities. Your potential is what truly matters to us.

Company Statement

We know that the best innovation happens when diverse people with different perspectives and skills work together in an inclusive atmosphere. That's why we're building a culture where everyone plays a part in making people feel welcome, ready and willing to contribute. TP ICAP Accord - our Employee Network - is a central to this. As well as representing specific groups, TP ICAP Accord helps increase awareness, collaboration, shares best practice, and holds our firm to account for driving continuous cultural improvement.

Location

Philippines - A.T. Yuchengco Centre - Taguig City Connecting clients, communities and colleagues for sustainable growth TP ICAP connects people, platforms, ideas, and insight across the world’s financial, energy and commodities markets. As a global leader in market infrastructure and data-led solutions, we enhance market access, increase efficiencies, and unlock possibilities. Work with us Joining TP ICAP puts you at the heart of markets that matter.

More about us

TP ICAP Group is a collection of premium brands each with a distinct, client-focused offering. Underpinning and connecting these client-facing brands is the financial security, operational strength and know-how we have as a Group. Connections are at the heart of what we do. We combine our people’s know-how with the latest technology to improve price discovery, trade execution and liquidity flow. Connections create strength. Through them, we help our clients to manage risk, realise investment strategies and expand the scope for growth. And connections act as a catalyst. Sparking richer solutions for our clients to break new ground, modernising markets for future performance, and creating dynamic careers for our people. Our capacity to connect builds trust, supports communities and gives us the power to anticipate and respond to change, whatever direction the world takes. It’s what makes TP ICAP a mainstay in the global markets, now and in the future. TP ICAP. We connect.