Marketing Officer - Pasig

Tao Foods Company Inc.; Pasig; On-site; PHP 391,000 - 614,000; Full time

Job summary

Tao Foods Company Inc. is seeking a Marketing Officer for the Milled Rice Department to drive marketing plans, sales strategies, and customer acquisition.

The role involves collaborating with production, procurement, logistics, and finance to ensure product availability, pricing competitiveness, and customer satisfaction. Ideal candidates have 3–5 years in marketing or sales within related sectors, strong CRM and market analysis skills, and willingness to travel for customer visits and market

Qualifications

• At least 3–5 years of experience in marketing, sales, business development, or customer account management.
• Experience in rice, grains, food manufacturing, agricultural commodities, FMCG, or related industry is an advantage.
• Experience handling distributors, wholesalers, retailers, institutional buyers, or corporate accounts is preferred.
• Knowledge and skills in market development, pricing, and CRM are required.

Responsibilities

• Develop and implement marketing plans and sales strategies for milled rice products.
• Identify and develop potential customers including distributors, wholesalers, retailers, and institutional buyers.
• Monitor market trends, competitor activities, and consumer preferences.
• Coordinate with Rice Milling, Production, Procurement, Logistics, Finance and Management to ensure product availability and timely delivery.
• Travel for customer visits, market surveys, and business development as needed.
• Prepare market intelligence reports and updates for the supervisor.

Skills

Marketing principles

Sales processes

CRM

Pricing

Market research

Communication skills

Negotiation

Reporting

MS Office

Travel willingness

Education

Bachelor's degree in Marketing, Business Administration, Management, Sales, Agribusiness, Agriculture, or a related field

Tools

Excel

PowerPoint

Word

Job description

JOB DESCRIPTION

The Marketing Officer - Milled Rice Department is responsible for implementing marketing and sales activities to promote the company's milled rice products, develop new business opportunities, maintain customer relationships, and achieve assigned sales targets.

The position supports market development, customer acquisition and retention, price monitoring, sales forecasting, product promotion, and distribution activities. It also coordinates closely with the Rice Milling, Production, Procurement, Logistics, Warehouse, Finance, and Management teams to ensure product availability, timely delivery, competitive pricing, and customer satisfaction.

Key Responsibilities

1. Marketing and Business Development

• Implement marketing plans and sales strategies for the company's milled rice products.
• Identify and develop potential customers, including distributors, wholesalers, retailers, institutional buyers, and other business partners.
• Conduct market visits to identify new business opportunities and expand the company's customer base.
• Monitor market trends, consumer preferences, competitor activities, and industry developments.
• Assist in developing promotional activities to increase product awareness, sales volume, and market penetration.
• Maintain an updated database of prospective customers, existing accounts, and market contacts.

2. Market Intelligence and Price Monitoring

• Regularly monitor prevailing market prices of milled rice, competing brands, and related agricultural commodities.
• Gather information on competitor pricing, product quality, packaging, promotions, and distribution channels.
• Analyze market conditions and customer feedback to support pricing and sales recommendations.
• Submit periodic market intelligence reports and updates to the immediate supervisor.

3. Product and Brand Promotion

• Promote the company's milled rice products according to their varieties, grades, packaging sizes, and target markets.
• Communicate product specifications, quality standards, packaging options, and other relevant product information to customers.
• Assist in implementing marketing campaigns, trade promotions, and customer engagement activities.
• Gather customer feedback regarding product quality, packaging, pricing, and market acceptance.
• Coordinate with the appropriate departments to address product concerns and identify opportunities for product improvement.

4. Customer Relationship Management

• Conduct customer visits, market checks, and follow-ups to maintain strong business relationships.
• Respond promptly to customer inquiries, concerns, and complaints.
• Coordinate with relevant departments to resolve issues involving product quality, order fulfillment, delivery, and documentation.
• Monitor customer satisfaction, account activity, repeat orders, and potential sales growth.

5. Cross-Functional Coordination

• Coordinate with the Rice Milling and Production teams regarding product availability, production schedules, and customer specifications.
• Communicate customer feedback and market developments to the appropriate departments.
• Perform other related duties as may be assigned by the immediate supervisor or management.

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Management, Sales, Agribusiness, Agriculture, or a related field.

Experience

• At least 3-5 years of experience in marketing, sales, business development, or customer account management.
• Experience in rice, grains, food manufacturing, agricultural commodities, FMCG, or a related industry is an advantage.
• Experience handling distributors, wholesalers, retailers, institutional buyers, or corporate accounts is preferred.

Knowledge and Skills

• Basic to good understanding of marketing principles, sales processes, and market development.
• Knowledge of customer relationship management, pricing, and distribution activities.
• Good communication, presentation, negotiation, and interpersonal skills.
• Ability to conduct market research, analyze sales data, and prepare reports.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Results-oriented, proactive, and capable of working independently and collaboratively.
• Willingness to travel for customer visits, market surveys, and business development activities.

Reporting Relationship

• Reports To: Business Unit Head
• Coordinates With: Rice Milling, Production, Procurement, Logistics, Warehouse, Finance, and other relevant departments.

Working Conditions

The position requires a combination of office-based work and field activities, including customer visits, market surveys, sales calls, and business development engagements. Travel may be required depending on the assigned territory and business needs.