Marketing Officer

Informatics Holdings Philippines, Inc.; Philippines; On-site; PHP 240,000 - 420,000; Full time

Job summary

Informatics Holdings Philippines, Inc. is seeking a Marketing Officer to lead brand awareness, campaigns, and lead generation across programs and HQ/branch marketing efforts.

The role covers digital marketing, content creation, events, and client engagement, supporting campus-level activities and revenue initiatives.

Qualifications

• Bachelor's degree in Business, Marketing or IT preferred.
• 1–3 years of marketing experience.
• Can work in Arca South, Taguig.

Responsibilities

• Plan and execute marketing campaigns for programs and corporate learning solutions
• Manage digital channels (social media, email, SEO/SEM, website, ads)
• Create marketing materials (brochures, decks, write-ups, collaterals)
• Conduct market research and competitor analysis
• Support lead generation, enrollment, and revenue initiatives
• Coordinate with clients, partners, and internal teams
• Organize events, webinars, and partnerships
• Monitor and report campaign performance
• Provide campus-level marketing support

Skills

Integrity

Communication

Teamwork

Digital marketing

Content development

Client management

Education

Bachelor's degree in Business, Marketing or IT

Tools

Google Analytics

SEO Tools

Email Marketing Tools

CRM Software

Job description

Job Summary
The Marketing Officer will lead brand awareness, campaigns, lead generation, and income-support initiatives for Informatics programs. The role covers digital marketing, content creation, events, and client engagement, supporting both HQ and branch-level marketing efforts.

Key Responsibilities

• Plan and execute marketing campaigns for programs and corporate learning solutions

• Manage digital channels (social media, email, SEO/SEM, website, ads)

• Create marketing materials (brochures, decks, write-ups, collaterals)

• Conduct market research and competitor analysis

• Support lead generation, enrollment, and revenue initiatives

• Coordinate with clients, partners, and internal teams

• Organize events, webinars, and partnerships

• Monitor and report campaign performance

• Provide campus-level marketing support

Key Competencies

• Integrity and customer focus

• Strong oral and written communication skills

• Teamwork and collaboration

• Digital literacy and marketing analytics

• Creativity and content development

• Client and stakeholder management

• Results-oriented and service-focused

Qualifications

• Bachelor's degree in Business, Management, Education, or IT (preferred)

• 1-3 years of relevant experience

• Can work in Arca South, Taguig