Marketing Officer

The Philippine Daily Inquirer, Inc.; Makati; On-site; PHP 360,000 - 600,000; Full time

Job summary

The Philippine Daily Inquirer, Inc. is seeking a Marketing Officer in Makati to lead brand communication across INQ Plus and other brands, with a focus on identity, positioning, and revenue alignment.

You will design campaigns, supervise partnerships and product messaging for INQ Plus digital offerings, and align marketing with business and revenue goals. Collaborate with editorial, product and technology teams to improve user experience, monitor customer feedback and drive loyalty, growth and

Responsibilities

• Implement and maintain brand strategies that reinforce identity and positioning across INQ Plus and other brands.
• Supervise development of communication plans supporting editorial, advertising, and subscription goals.
• Ensure consistent brand tone, messaging, and representation across channels.
• Collaborate with leadership to align marketing with business objectives and revenue strategies.
• Review analysis of customer trends and market insights to refine direction.
• Design and manage campaigns to engage, retain, and reactivate users through loyalty and lifecycle marketing.
• Enforce a consistent, positive customer experience across all brand touchpoints.
• Inspect and monitor NPS and customer feedback to inform service improvements and churn reduction.
• Supervise marketing strategy and execution for INQ Plus and related digital offerings.
• Work with product, tech, and editorial teams to develop messaging and refine the user experience.
• Supervise user acceptance testing (UAT) to ensure feature alignment with brand and user needs.
• Supervise market research, strategic planning, and business case development for new digital tools and content services.
• Collaborate with innovation teams to take ideas from concept to launch.
• Oversee and manage product lifecycle planning to ensure long-term viability.
• Manage relationships with media, advertising, and agency partners.
• Schedule, negotiate and oversee co-marketing agreements, ensuring alignment with brand goals.
• Monitor and report on partner performance and campaign effectiveness.
• Oversee planning and delivery of cross-departmental marketing campaigns and initiatives.
• Schedule project timelines, resource allocation, risk mitigation, and stakeholder communication.
• Inspect and maintain documentation and provide progress updates to leadership.
• Guide and assist in marketing budget planning, tracking, and optimization.
• Implement campaigns that meet financial goals and ensure ROI.
• Review and monitor expenses and apply cost-saving strategies where appropriate.
• Implement and manage e-commerce strategies for content monetization, subscriptions, and branded merchandise.
• Oversee and optimize product listings, promotional calendars, and conversion strategies to boost sales.
• Monitor and manage inventory for marketing merchandise, promotional materials, and printed assets.
• Coordinate with vendors to ensure timely production and delivery.
• Oversee the creation and alignment of merchandising assets with brand standards and campaign goals.
• Monitor and supervise marketing activities promoting Inquirer Plus digital editions and subscriptions.
• Coordinate with editorial, product, and partner teams (e.g., Press Reader) to enhance value and resolve subscriber concerns.
• Guide efforts to increase platform visibility and subscriber growth.
• Guide and support events, branded content initiatives, CSR efforts, and product launches.
• Supervise the marketing team in internal committees or innovation groups.
• Perform other related duties as assigned by management.

Job description

Marketing Officer

Brand Communication & Business Strategy

• Implement and maintain brand strategies that reinforce identity and positioning across INQ Plus and other brands.
• Supervise development of communication plans supporting editorial, advertising, and subscription goals.
• Ensure consistent brand tone, messaging, and representation across channels.
• Collaborate with leadership to align marketing with business objectives and revenue strategies.
• Review analysis of customer trends and market insights to refine direction.

Customer Retention, Growth & Experience

• Design and manage campaigns to engage, retain, and reactivate users through loyalty and lifecycle marketing.
• Enforce a consistent, positive customer experience across all brand touchpoints.
• Inspect and monitor NPS and customer feedback to inform service improvements and churn reduction.

Product Management (INQ Plus)

• Supervise marketing strategy and execution for INQ Plus and related digital offerings.
• Work with product, tech, and editorial teams to develop messaging and refine the user experience.
• Supervise user acceptance testing (UAT) to ensure feature alignment with brand and user needs.

New Product & Project Development

• Supervise market research, strategic planning, and business case development for new digital tools and content services.
• Collaborate with innovation teams to take ideas from concept to launch.
• Oversee and manage product lifecycle planning to ensure long-term viability.

Partner & Stakeholder Management

• Manage relationships with media, advertising, and agency partners.
• Schedule, negotiate and oversee co-marketing agreements, ensuring alignment with brand goals.
• Monitor and report on partner performance and campaign effectiveness.

Project Management

• Oversee planning and delivery of cross-departmental marketing campaigns and initiatives.
• Schedule project timelines, resource allocation, risk mitigation, and stakeholder communication.
• Inspect and maintain documentation and provide progress updates to leadership.

Budget Management

• Guide and assist in marketing budget planning, tracking, and optimization.
• Implement campaigns that meet financial goals and ensure ROI.
• Review and monitor expenses and apply cost-saving strategies where appropriate.

E-Commerce & Digital Sales

• Implement and manage e-commerce strategies for content monetization, subscriptions, and branded merchandise.
• Oversee and optimize product listings, promotional calendars, and conversion strategies to boost sales.

Inventory & Merchandise Management

• Monitor and manage inventory for marketing merchandise, promotional materials, and printed assets.
• Coordinate with vendors to ensure timely production and delivery.
• Oversee the creation and alignment of merchandising assets with brand standards and campaign goals.

Inquirer Plus Marketing

• Monitor and supervise marketing activities promoting Inquirer Plus digital editions and subscriptions.
• Coordinate with editorial, product, and partner teams (e.g., Press Reader) to enhance value and resolve subscriber concerns.
• Guide efforts to increase platform visibility and subscriber growth.

Special Projects & Cross-Functional Initiatives

• Guide and support events, branded content initiatives, CSR efforts, and product launches.
• Supervise the marketing team in internal committees or innovation groups.
• Perform other related duties as assigned by management.