Marketing Manager (SM Center Tuguegarao Downtown)

SM Supermalls; Tuguegarao; On-site; PHP 500,000 - 800,000; Full time

Job summary

Shopping Center Management Corporation seeks a marketing-focused professional to lead mall events and campaigns that boost customer engagement and mall traffic. You will coordinate advertising initiatives across multiple channels, working with creatives, media and suppliers to ensure impactful activations within budget and policy guidelines.

The role emphasizes building partnerships with tenants and brands, maintaining documentation compliance, and driving continuous learning and talent

Qualifications

• Advanced vendor management and strategic sales planning skills.
• Strong project management, networking and opportunity identification abilities.
• Knowledge in marketing, market analysis, compliance and content creation.

Responsibilities

• Execute mall events and campaigns to drive engagement and foot traffic
• Coordinate advertising initiatives across channels with creatives, media and suppliers
• Build partnerships with tenants, brands, and third-party collaborators
• Ensure marketing policies, processes and documentation are compliant
• Support talent development through training and knowledge sharing

Skills

Vendor management

Strategic sales planning

Project management

Marketing acumen

Market analysis

Legal & regulatory compliance

Content creation & multimedia

Communication

Change management

Job description

About the role

To ensure proper implementation of different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.

Key responsibilities

• Execute mall events and campaigns to drive customer engagement, tenant promotion, and increased mall traffic
• Implement advertising initiatives across multiple channels, coordinating with creatives, media, and suppliers
• Build and maintain partnerships with tenants, brands, and third-party collaborators to strengthen marketing efforts
• Ensure compliance and documentation accuracy in marketing policies, processes, and task management
• Pursue continuous learning and talent development through training, career initiatives, and knowledge sharing

About you

• Advanced in Vendor Management, Strategic Sales Planning, Project Management, Problem Solving, Networking & Opportunity Identification, Marketing Acumen, Market Analysis, Legal & Regulatory Compliance, Knowledge Management, Financial Acumen, Customer Orientation, Customer Engagement, Content Creation & Multimedia, Communication, Change Management
• Results Oriented, Purpose Driven, Mindful, Innovative, Exceptional

About us

Shopping Center Management Corporation