Marketing Manager

mca asia business solutions inc.; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

MCA Asia Business Solutions Inc. is seeking a Marketing Head to lead strategy, planning, and cross-functional execution across its 30 branches. The role demands strong leadership, digital marketing proficiency, and KPI-driven management.

You will develop annual plans, set KPIs, and coordinate with Operations, Production, and Finance to ensure cohesive campaigns and accurate ROI reporting.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, Communications or related field.
• 3+ years in marketing leadership, preferably with multi-branch operations.
• Proven track record in developing sales-driving campaigns and KPI management.
• Experience with digital marketing (SEO, paid ads, content strategy) and loyalty programs.
• Proficient in analytics tools, social media platforms and data visualization for reporting.
• PMO/PMI or digital marketing certifications are a plus.
• Fluent in English and Tagalog, both written and spoken.

Responsibilities

• Strategy and Planning: Align marketing plans with branding and product lines across 30 branches; develop a year-long marketing plan with promos and sales projections.
• Team Management and Execution: Delegate tasks into monthly projects, monitor progress, and provide regular updates; obtain approvals from Ops/Production heads; communicate plans to Ops and Accounting.
• Reporting and Analysis: Report findings and ROI to upper management and recommend optimization actions.

Skills

Marketing leadership

Digital marketing

Analytics & reporting

Cross-functional coordination

Bilingual English/Tagalog

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

HubSpot CRM

Tableau

MS Office / Google Workspace

Job description

Job Position

Marketing Head

Job Description

Strategy and Planning

• Align marketing plans with company branding and product line to ensure cohesive messaging across all 30 branches.
• Develop a year-long marketing plan with clear motivations, including sales projections for each launched promo.
• Set marketing KPIs and quotas to measure campaign effectiveness and overall performance.

Team Management and Execution

• Delegate tasks to the marketing team into monthly projects or sprints, monitoring progress and providing regular summarized updates.
• Obtain feedback and approval from Operations and Production heads for promos, ensuring alignment with production forecasts.
• Relay approved marketing plans through memorandums to Operations and Accounting teams for seamless implementation.

Reporting and Analysis

• Report marketing findings and analysis to upper management, highlighting insights, ROI, and recommendations for optimization.

Working Condition/Environment

• Five-month probationary period. Primarily return-to-office (RTO), with a hybrid work arrangement subject to negotiation.
• Willing to work at a flexible schedule, including weekends, holidays, and peak retail periods.

Job Specification

• Bachelors degree in Marketing, Business Administration, Communications, or related fields
• 3+ years in marketing leadership, preferably in FMCG, retail, or food & beverage sectors with multi-branch operations.
• Proven track record in developing sales-driving campaigns, KPI management, and cross-functional coordination.
• Experience with digital marketing (Search Engine Optimization, paid ads, content strategy) and loyalty programs.
• Expert in marketing analytics tools (e.g., Google Analytics, CRM systems like HubSpot), social media platforms, and MS Office/Google Workspace for reporting.
• Proficient in campaign management software and data visualization tools (e.g., Tableau).
• Fluent in English and Tagalog (both written and verbal).
• Project Management Professional (PMP) or digital marketing certifications; strong understanding of Philippine retail trends.