Marketing Manager

PH03 (FCRS = PH003) Novartis Healthcare Philippines, Inc; Philippines; Hybrid; PHP 1,200,000 - 2,000,000; Full time

Job summary

Novartis Healthcare Philippines, Inc in Makati, Philippines is seeking a strategic Brand Manager to shape product strategy and translate it into impactful marketing plans. You will work with local leadership, global and regional partners, and cross-functional teams to drive brand growth and support product launches.

The role requires proven marketing experience, strong strategic thinking, and ability to convert insights into actionable plans, with excellent collaboration and budget-management

Qualifications

• Proven marketing experience and track record in brand growth.
• Strong strategic thinking, analytical, project management, and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.
• A proactive, results-oriented mindset.

Responsibilities

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centres, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Skills

Marketing experience

Brand growth

Strategic thinking

Project management

Budget management

Cross-functional collaboration

Stakeholder engagement

Analytical skills

Job description

Job Description Summary Marketing Manager Location: Makati, Philippines This role is based in Philippines. Novartis is unable to offer relocation support: please only apply if accessible. #LI-Hybrid

Job Description

We are looking for a strategic and commercially minded Brand Manager to shape product strategy and translate it into impactful marketing plans. Working closely with local leadership, global and regional partners, and cross-functional teams, you will drive brand growth, strengthen customer engagement, and support successful product launches.

Major Accountabilities

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centres, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Requirements

Proven marketing experience and track record in brand growth Strong strategic thinking, analytical, project management, and budget-management capabilities. Ability to turn customer and market insights into clear, actionable plans. Excellent cross-functional collaboration and stakeholder-management skills. A proactive, results-oriented mindset.

Skills Desired Asset

• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Digital Marketing
• Influencing Skills
• Operational Excellence
• Product Lifecycle Management (PLM)
• Product Marketing
• Stakeholder Engagement
• Stakeholder Management

Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives. Novartis is aware of employment scams which make false use of our company name or leader’s names or recruiter’s names to defraud job seekers. Novartis does not make job offers without interview and never asks candidates for money. If you have encountered a job posting or been approached with a job offer that you suspect may be fraudulent, we strongly recommend you do not respond, send money or personal information. Novartis is not responsible for any claims, losses, damages, or expenses resulting from scams. In the context of China Cross-Border Data Transfer (CBDT) policy, if you need to apply for a position in China, please go to the local Recruiting System TaleNov .