Marketing Manager

Synlink Recruitment Outsourcing Co. Inc.; Pasig; On-site; PHP 480,000 - 750,000; Full time

Benefits offered by this job

Employee Recognition and Rewards

Government Mandated Benefits

Health & Wellness Insurance

Flexible Hours

Job summary

A recruitment outsourcing company in Pasig is looking for a Marketing Specialist to enhance brand recognition and lead effective campaigns. Key responsibilities include increasing sales through creative marketing strategies, educating clients on brand heritage, and managing marketing initiatives. Ideal candidates should have a Bachelor's degree and proven skills in relationship building and results orientation. The position is full-time and based on-site in Metro Manila.

Qualifications

• Demonstrates integrity and professionalism at all times.
• Strong team player with excellent relationship building skills.
• Highly driven and results oriented with effective prioritization.
• Promotes a cooperative, respectful, and motivated work environment.
• Able to identify priorities and consistently deliver strong business results.

Responsibilities

• Increase sales and brand recognition through marketing campaigns.
• Educate clients and partners on brand heritage.
• Propose initiatives to improve marketing and sales processes.
• Provide marketing-related support to Management as required.
• Lead creative direction for marketing applications, including concept development and team management.
• Train the team on photography, design, technical skills, and product knowledge.

Skills

Integrity and professionalism

Relationship-building

Results-oriented

Creative and solution-oriented

Communication skills

Education

Bachelor's degree

Job description

Synlink Recruitment Outsourcing Co. Inc.

On-site - Pasig 5-10 Yrs Exp Bachelor Full-time

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Job Description

Employee Recognition and Rewards

Incentives

Government Mandated Benefits

Insurance Health & Wellness

HMO

Work-Life Balance

Flexible Hours

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Primary Responsibilities

• Increase sales and brand recognition of Terry’s and Bistro Madrid across all channels, covering Retail, Institutional/B2B, Bistro, and developing units such as Catering, through relevant and effective marketing campaigns.
• Educate clients and partners on Terry’s heritage and the unique stories of its brands.
• Propose initiatives that improve Marketing, Sales, and cross-functional processes, including project recommendations based on feedback and observed needs.
• Provide marketing-related support to Management as required.
• Lead creative direction for marketing applications, including concept development, project oversight, goal alignment, and team management.
• Optimize the Marketing Team and processes, including:
• Process and procedure improvements
• Introduction of new tools, platforms, and technologies
• Training and succession planning

Project & Campaign Management

• Ensure projects are based on:
• Accurate inventory data
• Learnings from previous campaigns
• Monitor project progress and provide regular updates to Management and stakeholders.
• Ensure full execution of projects with measurable results that meet or exceed targets.
• Gather and manage all project resources, including:
• Quality photo and video documentation for events and campaigns
• Conduct post-project performance assessments and reporting, including:
• Marketing KPIs, SWOT analyses, and improvement plans
• Client and branch feedback
• ROAS and budget performance
• Market trends, competitor activities, and external partner data

Marketing Scope & Activities

• Marketing Calendar & Budget
• Maintain and update calendars weekly (or daily if needed)
• Propose and adjust budgets as necessary
• Marketing Activities
• Monthly marketing campaigns
• CRM & Terry’s Circle
• Social media marketing
• Digital marketing (SEO/SEM)
• Digital ordering platforms
• Promotional and seasonal campaigns
• Branch-specific campaigns
• Institutional/B2B campaigns
• Co-branding campaigns with partners and clients
• External Partnerships
• Manage outsourced services (social media, website, photo/video production)
• Coordinate with production suppliers (printers, packaging, etc.)
• Respond to external marketing requests, proposals, and partnership inquiries
• Lead marketing meetings with clear agendas, timelines, and deliverables.
• Ensure planning aligns with:
• Inventory movement
• Client feedback
• Define team responsibilities, KPIs, and communication protocols.
• Train the team on photography, design, technical skills, and product knowledge.
• Ensure marketing tools, databases, pricelists, and systems are accurate and updated.

Applications, Content & Advertising

• Develop templates, type guides, and brand applications.
• Oversee website and landing page performance (UX, site speed, bounce rates).
• Ensure high-quality content through:
• Accurate and updated information sourcing
• Optimized information architecture and UX
• On‑brand, keyword‑optimized copywriting
• Proofreading before production and release
• Support print and digital collaterals, ads, training materials, and client communications.

QUALIFICATIONS / REQUIREMENTS

• Demonstrates integrity, honesty, and professionalism at all times.
• Strong team player with excellent relationship‑building skills.
• Highly driven, results‑oriented, and able to prioritize effectively.
• Promotes a cooperative, respectful, and motivated work environment.
• Adheres to company values, policies, and governance.
• Able to identify priorities and consistently deliver strong business results.
• Creative and solution‑oriented, with a positive mindset.
• Strong people and communication skills.
• Timely submission of reports.
• Willing to work extended hours when required.

Google Analytics Email Marketing Social Media Content Operation Customer Relationship Management Publishing Sales and Marketing Editing Attentive

Working Location

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• collects illicit benefits,
• or other illegal situations.

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