Marketing Leader

LIXIL; Metro Manila; On-site; PHP 2,000,000 - 3,500,000; Full time

Job summary

LIXIL is seeking a commercially minded Marketing Leader for the Philippines to drive growth across Projects (B2B) and Retail (B2C). You will shape premium brand positioning, lead a local marketing team, and align activities with regional strategy to deliver measurable ROI.

This role requires hands-on digital fluency and a track record of results in a multinational context. You will collaborate with sales to boost revenue, manage budgets, and oversee customer service and related teams while

Qualifications

• 8+ years in marketing, including people leadership.
• A track record in growth, consumer acquisition, performance marketing, e-commerce or integrated media.
• Hands-on digital fluency, not just oversight.
• Experience connecting online and offline channels into one consumer journey.
• Ability to build premium brand value without relying on discounts.
• Data-driven, test-and-learn mindset, with curiosity about AI and new tools.
• Experience in a multinational setting with regional and remote teams.
• Bachelor's degree in Business, Marketing, Advertising or related field.

Responsibilities

• Own marketing targets and ROI across categories and channels.
• Lead budgeting, AOP, forecasting and business reviews.
• Partner with sales to drive revenue and profitability.
• Unlock growth across digital platforms, social and e-commerce, leading the digital marketing lead.
• Connect online and offline media, retail, e-commerce and showroom into one consumer journey.
• Turn new products into strong local launches with clear selling stories for trade and consumers.
• Adapt regional brand strategy to local Filipino consumers and culture.
• Lead integrated campaigns, trade marketing and in-store activity across channels.
• Set KPIs, run structured tests and act on data insights.
• Explore AI and new tools to improve insight, speed and effectiveness.

Skills

Marketing leadership

Growth marketing

Digital fluency

Omnichannel

Data-driven

Multinational experience

Brand strategy

Education

Bachelor's degree in Business/Marketing/Advertising

Job description

Job title: Leader, Marketing - Phillipines

Your role

We're looking for a commercially minded, digitally fluent Marketing Leader to drive growth for our business in the Philippines. You'll lead go-to-market across Project (B2B) and Retail (B2C) channels. You'll also help shift how consumers see us: from functional bathroom products to premium lifestyle and well-being experiences.

The APAC regional team sets brand strategy; you own winning in the Philippines. This is not a conventional, offline-led brand role. We want a growth-minded leader who links marketing investment directly to business results.

You'll report to the Leader, Philippines, LWT APAC and lead the local marketing team.

Your responsibilities

Growth & commercial performance

• Own marketing targets and ROI across categories (Toilets & Lavatories, Showers, Faucets & Fittings, Spalet, Pro & Commercial) and channels (Projects, Modern Trade, Traditional Trade)
• Build plans backward from business goals; lead budgeting, AOP, forecasting and business reviews
• Partner with sales to drive revenue and profitability

Digital & integrated go-to-market

• Unlock growth across digital platforms, social and e-commerce, leading the digital marketing lead
• Connect online and offline media, retail, e-commerce and showroom into one consumer journey that drives qualified traffic and conversion
• Turn new products from the regional team into strong local launches, with clear selling stories for trade and consumers

Brand & premium positioning

• Adapt the regional brand strategy to Filipino consumers and culture
• Build demand through brand and value proposition, using promotions with purpose rather than as the default traffic driver
• Lead integrated campaigns, trade marketing and in-store activity across channels
• Set KPIs, run structured tests and act on what the data shows
• Find practical ways to use AI and new tools to improve insight, speed and effectiveness
• Track competitors, pricing and market trends, and feed insights back to the regional team

Leadership

• Lead, coach and develop the marketing team
• Oversee Customer Service, After-Sales and Technical teams, covering client experience, warranty and regulatory compliance

Your experience

• 8+ years in marketing, including people leadership
• A track record in growth, consumer acquisition, performance marketing, e-commerce or integrated media, with accountability for commercial results
• Hands-on digital fluency, not oversight alone
• Experience connecting online and offline channels into one consumer journey
• Ability to build premium brand value without relying on discounts
• A data-driven, test-and-learn mindset, and curiosity about AI and new tools
• Experience in a multinational setting, working with regional and remote teams
• Bachelor's degree in Business, Marketing, Advertising or a related field

Nice to have

• Experience with premium, luxury or lifestyle brands
• Background in digital-first consumer platforms, scaled startups, gaming, high-growth mobile brands, or e-commerce and omnichannel retail
• Exposure to building materials or consumer durables

About Lixil

LIXIL. A home for everyone.

Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere. We make it happen with pioneering water and housing technology solutions. Home to world-leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition. A home for everyone.