Marketing Manager

TLC Worldwide

Manila

On-site

PHP 900,000 - 1,400,000

Full time

7 days ago

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Benefits offered by this job

Weekly webinars

Wellness Week and programs

Culture Club & social events

Gives Back volunteering & leave

Rise – women in leadership

Frankies awards ceremony

Owner's Club share scheme

Job summary

TLC Worldwide is seeking a Marketing Manager to build and elevate its profile in the Philippines and support APAC growth. You will shape content strategy, produce and edit multiple formats, and drive campaigns that engage senior marketing decision-makers.

The role blends strategy with hands-on execution across LinkedIn, email and multi-channel campaigns to generate awareness, engagement and pipeline.

Qualifications

Proven experience in B2B marketing, content marketing or social media.
Strong writing and storytelling skills across channels.
Experience creating content for senior business audiences.

Responsibilities

Develop and execute our B2B content strategy and editorial calendar.
Create thought leadership that senior marketers actually want to read.
Turn market trends and client insights into compelling content.
Produce articles, case studies, industry reports, guides and playbooks.
Repurpose content across channels and formats.
Support partner communications and partner acquisition marketing.

Skills

Marketing strategy

Content marketing

Social media

LinkedIn marketing

Email marketing

Lead generation

Storytelling

Tools

CRM

Marketing automation

Job description

WE ARE HIRING A

Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?

If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.

At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.

We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.

We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.

Here are a few things that we've got to offer:

Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients
Weekly webinars to support your development through our People Academy
Annual TLC Wellness Week and programmes throughout the year
TLC Culture Club - including seasonal social events, tasty lunches & more
TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave
TLC Rise - supporting and empowering women into leadership roles
'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits
TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme

We're looking for a Marketing Manager to help tell our story.

This is a unique opportunity for a marketer who loves equal parts strategy and execution. Someone who can shape a content strategy with senior leaders in the morning, then create a LinkedIn carousel, edit a video, launch a campaign and analyse the results in the afternoon.

You'll be responsible for building TLC's profile across the Philippines and supporting our wider APAC growth ambitions, creating the content, campaigns and thought leadership that put us in front of senior marketing decision-makers and generate meaningful commercial opportunities.

As our Marketing Manager, you'll own the content engine that drives awareness, engagement and pipeline across priority sectors including:

Financial Services
Telecommunications
FMCG
Retail
Loyalty & Rewards

Working closely with the APAC Managing Director, Group Demand Generation Director, Strategy teams, Business Development leaders and Global Marketing, you'll transform insights into content, content into conversations and conversations into revenue opportunities.

This is a hands‑on role for a commercially‑minded marketer who enjoys creating, testing and optimising across multiple channels.

What You’ll Be Doing

Build TLC’s Thought Leadership

Develop and execute our B2B content strategy and editorial calendar
Create thought leadership that senior marketers actually want to read
Turn market trends, client insights and business expertise into compelling content
Produce articles, case studies, industry reports, guides, playbooks and points of view
Repurpose content across multiple channels and formats
Support partner communications and partner acquisition marketing initiatives

Own Our Social Presence

Manage TLC's LinkedIn presence and social content strategy
Create engaging posts, videos, articles, carousels and visual content
Ghostwrite content for senior leaders and coach them on social engagement
Support social selling initiatives alongside the Business Development team
Grow audience engagement and visibility among senior marketing decision-makers
Monitor performance and optimise based on data

Run Email & Newsletter Programmes

Create and manage targeted B2B newsletters
Segment audiences by industry, market and buying persona
Build nurture campaigns and event follow‑up journeys
Manage A/B testing and performance reporting
Drive subscriber growth and engagement

Create Content That Looks as Good as It Reads

Produce social graphics, event highlights, short‑form videos and campaign assets
Edit content using tools such as Canva, Adobe Creative Suite, CapCut or similar
Maintain brand consistency across every touchpoint
Manage freelancers and creative partners when required

Support Demand Generation & Sales

Partner with Business Development teams on account‑based marketing campaigns
Create pitch decks, case studies, sales one‑pagers and outreach material
Manage CRM audiences, customer journeys and campaign execution
Track and report on pipeline performance
Conduct competitor analysis and market research
Manage and maintain a library of compelling client success stories

Bring Our Brand to Life

Support webinars, conferences, industry events and client roundtables
Develop speaker opportunities for TLC leaders
Build relationships with media, industry bodies and award organisations
Support award submissions and PR opportunities

What We’re Looking For

Proven experience in B2B marketing, content marketing or social media
Experience creating content for senior business audiences
Exposure to sectors such as marketing services, technology, fintech, telecoms, SaaS or financial services
Experience supporting multiple markets or regional marketing programmes
A portfolio that demonstrates strong content creation capability

You’ll bring:

Exceptional writing skills and the ability to translate complex ideas into engaging content
Strong LinkedIn marketing expertise, including company pages and executive branding
Experience producing visual and video content
Email marketing and newsletter management experience
Strong understanding of audience segmentation, content strategy and lead generation
Familiarity with CRM and marketing automation platforms
A data‑driven approach and confidence interpreting performance metrics

You’ll thrive in this role if you are: