Marketing Executive - Hybrid

Twoconnect Philippines, Inc.; Pasig; Hybrid; PHP 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work arrangement

HMO with dependents and medical reimb.

Annual leaves + birthday leave

Government-mandated benefits

Career development programs

Team outings and wellness sessions

Job summary

Twoconnect Philippines, Inc. is seeking a Marketing Executive to lead HubSpot email marketing, automation, and lead nurturing to support inbound lead generation and sales conversion.

The role owns end-to-end execution of email campaigns, audience segmentation, automated workflows, contact data management, and campaign reporting, with collaboration across Marketing, Sales and Communications. You will drive inbound initiatives, strengthen brand reputation, and support content marketing and thought

Qualifications

• 5+ years of B2B digital marketing experience.
• HubSpot Marketing Hub proficiency required.
• Experience building email campaigns and lead nurture programs.
• Strong CRM and data-driven decision skills.
• Excellent written and verbal English communication.
• Experience with reputation management and content marketing is a plus.

Responsibilities

• Plan, execute and optimise HubSpot email campaigns with segmentation and automation.
• Manage CRM contact data and prospecting workflows using HubSpot and ZoomInfo.
• Develop inbound initiatives to improve lead quality and convert to opportunities.
• Support online reputation across digital platforms and monitor AI-generated results.
• Assist content marketing and LinkedIn strategies with AI-assisted content creation.
• Create case studies and testimonials to support sales outcomes.
• Analyse campaign performance and provide actionable optimisation recommendations.

Skills

HubSpot Marketing Hub

Email campaigns

Marketing automation

Lead nurturing

CRM processes

Analytical skills

English communication

Education

Bachelor’s degree in Marketing

Equivalent experience

Tools

ZoomInfo

Job description

The Marketing Executive is responsible for managing and optimising Twoconnect's HubSpot email marketing, marketing automation and lead nurturing activities to support inbound lead generation and sales conversion. The role owns the end-to-end execution of email campaigns, audience segmentation, automated workflows, contact data management, campaign reporting and continuous optimisation within HubSpot.

The role also supports sales enablement, prospecting automation, brand reputation management, customer advocacy and content marketing initiatives. Working closely with Marketing and Communications, Sales and other internal stakeholders, the Marketing Executive uses data, automation and AI-enabled tools to improve marketing effectiveness, strengthen brand credibility and generate measurable business outcomes.

Responsibilities

• Plan, execute and optimise HubSpot email campaigns, including audience segmentation, automated workflows, lead nurturing, A/B testing and performance reporting.
• Manage CRM contact data and prospecting workflows using HubSpot, ZoomInfo and other approved tools to support lead qualification and personalised sales outreach.
• Develop inbound marketing initiatives that increase enquiries, improve lead quality and convert prospects into qualified sales opportunities.
• Manage the company’s online reputation across digital platforms, monitoring reviews, ratings, mentions and AI-generated search results to strengthen brand visibility and credibility.
• Support content marketing and executive thought leadership through LinkedIn strategies, content planning, publishing and AI-assisted content creation.
• Develop industry-specific case studies, client testimonials and customer success stories to support sales and demonstrate business outcomes.
• Analyse campaign and channel performance, provide actionable recommendations, and follow company policies for quality management, information security and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, a related field, or equivalent experience.
• At least 5 years of experience in B2B digital marketing, email marketing, marketing automation or demand generation.
• Advanced, hands-on proficiency in HubSpot Marketing Hub, including email campaigns, workflow automation, segmentation, contact management and reporting.
• Proven experience developing email campaigns, lead nurturing programmes and automated workflows in a live business environment.
• Strong understanding of CRM processes, lead lifecycle management, email compliance, campaign attribution and sales handover.
• Strong analytical, organisational and project management skills, with the ability to interpret marketing data and manage multiple priorities.
• Excellent written and verbal English communication skills, with experience in online reputation management, content marketing or customer advocacy considered an advantage.

Why Join Twoconnect?

• Hybrid - to report onsite 1-2x a quarter or as needed
• Monday to Friday 7:00am - 4:00pm PHT
• HMO with 2 free dependents and other medical reimbursements
• 20 annual leaves + 1 birthday leave
• Government-mandated benefits
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture

Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long‑term opportunities.

We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.

Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritises stability, growth and genuine care for every employee.

Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.