Marketing Associate (PR)

Rockwell Land Corporation; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Rockwell Land Corporation in Makati seeks a seasoned Public Relations professional to develop and execute PR strategies, cultivate media relationships, and craft compelling PR content. The role requires strong communication skills and crisis management experience.

The ideal candidate will monitor industry trends, collaborate with Marketing and External Affairs, and drive initiatives that align with Rockwell Land's business objectives.

Qualifications

• Bachelor's degree or equivalent in PR, communications, marketing, or related field.
• Proven experience in PR, preferably in real estate, retail or related industry.
• Strong written and verbal communication skills.
• Excellent relationship-building and interpersonal skills.
• Ability to work under pressure and handle crisis communications effectively.
• Familiarity with digital PR, social media, and online reputation management.
• Proficiency in Microsoft Office, PR software, and media monitoring tools.
• Creative mindset with ability to think strategically and execute innovative PR campaigns.

Responsibilities

• Develop and implement effective PR strategies to promote Rockwell Land's projects, initiatives, and corporate messaging.
• Build and maintain strong relationships with media professionals, influencers, and key stakeholders.
• Create engaging press releases, articles, and other PR materials to communicate key messages to the public.
• Respond to media inquiries and act as a spokesperson for the company when necessary.
• Collaborate with cross-functional teams, including Marketing, Corporate Communications, and External Affairs, to align PR efforts with overall business objectives.
• Stay informed about industry trends, competitor activities, and relevant news to proactively identify PR opportunities and challenges.

Skills

Communication

Relationship-building

Crisis communications

Digital PR

Social media

Media monitoring

Education

Bachelor's degree in Public Relations, Communications, Marketing, or a related field

Tools

Microsoft Office

PR software

Media monitoring tools

Job description

• Develop and implement effective PR strategies to promote Rockwell Land's projects, initiatives, and corporate messaging.
• Build and maintain strong relationships with media professionals, influencers, and key stakeholders.
• Create engaging press releases, articles, and other PR materials to communicate key messages to the public.
• Respond to media inquiries and act as a spokesperson for the company when necessary.
• Collaborate with cross-functional teams, including Marketing, Corporate Communications, and External Affairs, to align PR efforts with overall business objectives.
• Stay informed about industry trends, competitor activities, and relevant news to proactively identify PR opportunities and challenges.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience in PR, preferably in the real estate, retail or related industry.
• Strong written and verbal communication skills.
• Excellent relationship-building and interpersonal skills.
• Ability to work under pressure and handle crisis communications effectively.
• Familiarity with digital PR, social media, and online reputation management.
• Proficiency in Microsoft Office, PR software, and media monitoring tools.
• Creative mindset with the ability to think strategically and execute innovative PR campaigns.