B2B Performance Marketing Automation Engineer

Getdarwin; Mexico; On-site; PHP 4,299,754 - 6,142,506; Full time

Benefits offered by this job

Free language classes (English, Portuguese, Spanish)

OpenAI Premium License

25 days/year paid time off

Soft Hybrid Work model

Job summary

Getdarwin in Pampanga, Philippines, is looking for a Performance Marketing Manager to scale paid campaigns across platforms like LinkedIn, Google, and Meta. The successful candidate will have over 3 years of experience in performance marketing or digital analytics, with a strong grasp of SaaS metrics. The role offers opportunities for travel and includes perks like language classes and a premium OpenAI license, promoting both professional growth and work-life balance.

Qualifications

• 3+ years in performance marketing, ideally in B2B or SaaS environments.
• Proven experience running campaigns on LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads.
• Fluent with various analytics and CRM platforms.

Responsibilities

• Scale paid marketing campaigns while maintaining cost-efficiency.
• Analyze campaign data deeply to improve lead quality and ROI.
• Manage freelancers and external talent to enhance campaign performance.

Skills

Performance marketing

Digital analytics

Marketing automation

SaaS metrics knowledge

A/B testing frameworks

Data analysis

Education

Background in Industrial Engineering or similar quantitative/technical fields

Tools

Google Analytics

HubSpot

Power BI

Tableau

Data Studio

Job description

Data-driven. Technical. Creative. You’ll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.

Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.

Paid media will bring 25%+ of our customers. We're going for 10,000+ of them. You’ll own it all: LinkedIn, Google, Meta, TikTok.

About the role

• Scale paid marketing campaigns while keeping CAC/ACV in check.
• Own one of the biggest budgets at Darwin AI—your results will define how much it grows.
• Launch experiments across countries, regions, languages, channels, and formats. Test fast. Learn faster. Automate everything.
• Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI.
• Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok.
• Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better.
• Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works.
• Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here.
• Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork.
• Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media.
• Manage freelancers and external talent to boost speed and scale.

• 3+ years in performance marketing, digital analytics, or marketing automation (ideally in B2B or SaaS environments).
• Background in Industrial Engineering or similar quantitative/technical fields.
• Strong knowledge of SaaS metrics: CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL.
• Proven experience running campaigns on LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads ( + demand gen through data-first strategies).
• Data mindset: Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau.
• Solid engineering + analytics skills Able to automate analysis, uncover insights, and turn them into results.
• Hands-on with A/B testing frameworks, retargeting, dynamic segmentation, automation flows.
• Open to travel between São Paulo and Buenos Aires (up to 2 weeks/month depending on where you’re based).

· Language Classes: Enhance your communication skills with free language courses (English, Portuguese, Spanish).

· OpenAI Premium License: Complimentary premium access to OpenAI tools for personal and professional projects.

· Paid Time Off: 25 days/year of vacation and holidays for optimal work-life balance.

· Soft Hybrid Work: Join the team in our Co-Work offices 3 days per month for collaborative engagement.