Marketing and Brand Manager

create synergies inc.; Philippines; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

create synergies inc. in Cebu is seeking a Marketing & Brand Manager to plan, implement, and manage integrated marketing strategies that strengthen brand awareness, support sales objectives, and drive customer engagement across traditional and digital channels.

The role leads end-to-end campaign strategy, ensures brand consistency across ATL, BTL and digital touchpoints, and guides a marketing team toward timely delivery of initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of five (5) years of relevant marketing experience with exposure to digital marketing and brand management.
• Proven managerial experience leading marketing teams.
• Strong background in both traditional and digital marketing.
• Experience in Retail, FMCG, or Multibrand businesses preferred.
• Proficient in digital marketing tools and analytics.
• Knowledgeable in basic design principles.
• Strong analytical, communication, and project management skills.
• Experience in the automotive or motorcycle industry is an advantage.

Responsibilities

• Develop and execute integrated marketing plans and campaigns aligned with objectives.
• Lead end-to-end campaign strategy, execution, and post-campaign evaluation.
• Ensure brand consistency across ATL, BTL, and digital touchpoints.
• Oversee digital marketing including Facebook Ads, TikTok campaigns, and content.
• Utilize analytics and reporting tools to measure campaign performance and optimize results.
• Manage offline marketing initiatives such as events, activations, and outdoor advertising.
• Coordinate with suppliers, agencies, and partners for marketing executions.
• Collaborate with Sales, Operations and other internal teams to support revenue growth and market expansion.
• Provide marketing support for branch-level and regional initiatives.
• Lead, coach, and manage the marketing team to ensure timely and effective delivery of initiatives.
• Manage marketing budgets, vendor negotiations, and supplier coordination.
• Prepare reports using data, performance metrics, and customer feedback to guide decision-making.

Skills

Digital marketing

Brand management

Campaign management

Analytics

Communication

Leadership

Education

Bachelor's degree in Marketing/Business

Tools

Facebook Ads

TikTok Ads

Marketing analytics tools

Job description

Location: Cebu (Onsite)

Employment Type: Full-time

Work Setup: Onsite

We are looking for a Marketing & Brand Manager to plan, implement, and manage integrated marketing strategies that strengthen brand awareness, support sales objectives, and drive customer engagement across traditional and digital channels.

Key Responsibilities

• Develop and execute integrated marketing plans and campaigns aligned with company objectives.
• Lead end-to-end campaign strategy, execution, and post-campaign evaluation.
• Ensure brand consistency across all ATL, BTL, and digital marketing touchpoints.
• Oversee digital marketing initiatives, including Facebook Ads, TikTok campaigns, and content execution.
• Utilize digital analytics and reporting tools to measure campaign performance and optimize results.
• Manage offline marketing initiatives such as events, activations, and outdoor advertising.
• Coordinate with suppliers, agencies, and partners for marketing executions.
• Collaborate with Sales, Operations, and other internal teams to support revenue growth and market expansion.
• Provide marketing support for branch-level and regional initiatives.
• Lead, coach, and manage the marketing team to ensure timely and effective delivery of initiatives.
• Manage marketing budgets, vendor negotiations, and supplier coordination.
• Prepare reports using data, performance metrics, and customer feedback to guide decision-making.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of five (5) years of relevant marketing experience with exposure to digital marketing and brand management.
• Proven managerial experience handling marketing teams.
• Strong background in both traditional and digital marketing.
• Experience in Retail, FMCG, or Multibrand businesses is highly preferred.
• Proficient in digital marketing tools and analytics.
• Knowledgeable in basic design principles.
• Strong analytical, communication, and project management skills.
• Experience in the automotive or motorcycle industry is an advantage.