Marketing AI Engineer: Autonomous Campaigns

Wego

Metro Manila

On-site

PHP 1,400,000 - 2,300,000

Full time

14 days+

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Job summary

Wego is seeking a talented Marketing Automation & AI Engineer to join our MarTech team. You will build autonomous AI agents that optimize campaigns, extract insights from digital marketing, and drive operational efficiency across channels.

Working with the Performance Marketing team, you will translate KPIs into configurable systems and design AI-driven content orchestration for dynamic campaigns, ensuring reliable data and scalable automation.

Qualifications

3+ years in performance/digital marketing analytics and marketing automation with hands-on experience in AI engineering.
Deep understanding of paid/performance marketing KPIs, platform structures, and their APIs (Meta, Google Ads, TikTok).
Experience building end-to-end campaign automation systems including ML-driven optimization and automated actions via ad platform APIs.

Responsibilities

Architect end-to-end automated workflows for campaign creation, audience segmentation, creative assembly, launch, and optimization using AI/ML signals across channels.
Engineer multi-agent systems to generate and iterate personalized ad content at scale.
Build flexible data flows optimized for real-time marketing activation and dynamic content generation.
Collaborate with Performance Marketing to translate KPIs into technical configurations and ensure data integrity.