AI-Powered Marketing Automation Engineer

Wego; Manila; On-site; PHP 900,000 - 1,700,000; Full time

Job summary

Wego is seeking a talented Marketing Automation & AI Engineer to join our MarTech team in Manila. You will design and deploy autonomous AI agents that optimize digital campaigns, implement AI-driven content orchestration, and build flexible, real-time data flows to support performance marketing KPIs.

You will collaborate daily with Performance Marketing to translate objectives into technical configurations, ensure data integrity, and deploy scalable automation across Meta, Google, TikTok, and

Qualifications

• 3+ years in performance/digital marketing analytics and marketing automation with hands-on experience in AI engineering.
• Deep understanding of paid performance KPIs, how media platforms work (campaign structure, auction mechanics, targeting, measurement) and their APIs (Meta, Google Ads, TikTok), and MMP tooling (AppsFlyer, Adjust).
• Proven experience building end-to-end campaign automation systems including programmatic campaign creation, ML-driven optimization, and automated actions via ad platform APIs.

Responsibilities

• Architect end-to-end automated workflows for campaign creation, audience segmentation, creative assembly, launch, and continuous optimization using AI/ML signals to drive dynamic bidding, budget pacing, and A/B testing across channels.
• Engineer multi-agent systems to generate and iterate on personalized ad content (ad copy, images, videos) at scale.
• Build and maintain flexible data flows optimized for real-time marketing activation. Ensure data structures are explicitly designed for dynamic content generation and automated campaign adjustment rather than just static reporting or legacy ETL pipelines.
• Partner daily with the Performance Marketing team to translate KPIs and rapidly changing campaign objectives into technical configurations; ensure data integrity, API reliability, and consistent AI agent deployments across all paid channels.
• Design, build, and deploy autonomous AI agents using LLMs (Claude, Gemini, OpenAI) for automated marketing workflows.

Skills

Advanced SQL

Python

AI engineering

LLM agent orchestration

Tools

AppsFlyer

Adjust

Meta Ads API

Google Ads API

TikTok Ads API

Job description

Wego is seeking a talented Marketing Automation & AI Engineer to join our MarTech team in Manila. You will design and deploy autonomous AI agents that optimize digital campaigns, implement AI-driven content orchestration, and build flexible, real-time data flows to support performance marketing KPIs.

You will collaborate daily with Performance Marketing to translate objectives into technical configurations, ensure data integrity, and deploy scalable automation across Meta, Google, TikTok, and