Marketing Activation Specialist

Fruitas Holdings, Inc.; Manila; On-site; PHP 223,000 - 446,000; Full time

Job summary

House of Fruitas is seeking an action-oriented Marketing Activation Specialist to drive brand activations, store promotions, and field campaigns across multiple locations. You will collaborate with Operations to ensure campaigns deliver great customer experiences and drive sales.

The role requires a bachelor's degree, at least one year in brand activation or related field, willingness to travel and work six days a week, and an eye for detail in executing on-ground marketing initiatives.

Qualifications

• Bachelor's Degree in any 4-year course (Marketing, Business, Communications, or related fields preferred).
• At least 1 year of experience in Brand Activation, Marketing Activation, Field Marketing, Trade Marketing, Events, or a related role.
• Willing to conduct frequent fieldwork and travel to different store locations.
• Willing to work 6 days a week, including weekends and holidays; willingness to render time beyond standard hours.

Responsibilities

• Execute brand activation programs, store promotions, and marketing campaigns across assigned locations.
• Conduct field visits to monitor campaign execution and ensure marketing standards are followed.
• Coordinate closely with Operations to ensure smooth and effective implementation of marketing initiatives.
• Organize on-ground events, product launches, community activations, and promotional activities.
• Build partnerships with local businesses, schools, offices, and communities to increase brand visibility.
• Monitor campaign performance, gather market insights, and recommend improvements.
• Ensure marketing materials and promotional displays are installed and maintained.
• Perform other marketing activation and field-related responsibilities as assigned.

Skills

Brand Activation

Field Marketing

Trade Marketing

Events

Communication skills

Coordination skills

Independent work

Fast learner

Education

Bachelor's Degree

Job description

Bring Brands to Life with House of Fruitas!

Are you passionate about creating exciting brand experiences and turning marketing ideas into action? Do you enjoy working in the field, collaborating with store operations, and making campaigns happen? If you're an action-oriented marketer who thrives outside the office, we'd love to meet you!

About the Role

As a Marketing Activation Specialist, you will be the Marketing Activator responsible for executing brand activations, promotional campaigns, and on-ground marketing initiatives across our stores. You will work closely with Operations to ensure every campaign is successfully implemented, delivers an outstanding customer experience, and drives sales.

Key Responsibilities

• Execute brand activation programs, store promotions, and marketing campaigns across assigned locations.
• Conduct regular field visits to monitor campaign execution and ensure marketing standards are consistently followed.
• Coordinate closely with Operations to ensure smooth and effective implementation of marketing initiatives.
• Organize on-ground events, product launches, community activations, and promotional activities.
• Build partnerships with local businesses, schools, offices, and communities to increase brand visibility.
• Monitor campaign performance, gather market insights, and recommend improvements.
• Ensure marketing materials and promotional displays are properly installed and maintained.
• Perform other marketing activation and field-related responsibilities as assigned.

Qualifications

• Bachelor's Degree in any 4-year course (Marketing, Business, Communications, or related fields preferred)
• At least 1 year of experience in Brand Activation, Marketing Activation, Field Marketing, Trade Marketing, Events, or a related role
• Operations background is an advantage
• Willing to conduct frequent fieldwork and travel to different store locations
• Hardworking, trustworthy, reliable, and results-oriented
• Fast learner with excellent communication and coordination skills
• Able to work independently and in a fast-paced environment
• Willing to work 6 days a week, including weekends and holidays
• Willing to render work beyond standard office hours whenever business needs require

Why Join House of Fruitas?

At House of Fruitas, you'll be part of one of the Philippines' fastest-growing food and beverage companies, where your creativity, energy, and execution will directly contribute to growing our brands and creating memorable customer experiences.