Field Brand Activation Specialist

Fruitas Holdings, Inc.; Manila; On-site; PHP 223,000 - 446,000; Full time

Job summary

House of Fruitas is seeking an action-oriented Marketing Activation Specialist to drive brand activations, store promotions, and field campaigns across multiple locations. You will collaborate with Operations to ensure campaigns deliver great customer experiences and drive sales.

The role requires a bachelor's degree, at least one year in brand activation or related field, willingness to travel and work six days a week, and an eye for detail in executing on-ground marketing initiatives.

Qualifications

• Bachelor's Degree in any 4-year course (Marketing, Business, Communications, or related fields preferred).
• At least 1 year of experience in Brand Activation, Marketing Activation, Field Marketing, Trade Marketing, Events, or a related role.
• Willing to conduct frequent fieldwork and travel to different store locations.
• Willing to work 6 days a week, including weekends and holidays; willingness to render time beyond standard hours.

Responsibilities

• Execute brand activation programs, store promotions, and marketing campaigns across assigned locations.
• Conduct field visits to monitor campaign execution and ensure marketing standards are followed.
• Coordinate closely with Operations to ensure smooth and effective implementation of marketing initiatives.
• Organize on-ground events, product launches, community activations, and promotional activities.
• Build partnerships with local businesses, schools, offices, and communities to increase brand visibility.
• Monitor campaign performance, gather market insights, and recommend improvements.
• Ensure marketing materials and promotional displays are installed and maintained.
• Perform other marketing activation and field-related responsibilities as assigned.

Skills

Brand Activation

Field Marketing

Trade Marketing

Events

Communication skills

Coordination skills

Independent work

Fast learner

Education

Bachelor's Degree

Job description

House of Fruitas is seeking an action-oriented Marketing Activation Specialist to drive brand activations, store promotions, and field campaigns across multiple locations. You will collaborate with Operations to ensure campaigns deliver great customer experiences and drive sales.

The role requires a bachelor's degree, at least one year in brand activation or related field, willingness to travel and work six days a week, and an eye for detail in executing on-ground marketing initiatives.