Manager, Qualitative Research

NielsenIQ; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ is seeking a Manager for Qualitative Research in Consumer Insights to lead the qualitative research team and ensure high-quality outputs while managing client engagement.

You will guide methodologies including ethnography, focus groups, and interviews, and collaborate with cross-functional teams to drive insights that shape client strategies.

This role offers a dynamic environment with opportunities to apply design thinking and UI/UX perspectives in qualitative studies.

Qualifications

• At least 4 years of experience in Qualitative research.
• Diverse practical experience in qualitative methods (moderation, focus groups, ethnography, interviews, projective techniques).
• Strong discipline with ability to integrate quantitative and qualitative research.
• Results-oriented with adaptability and a proactive mindset.

Responsibilities

• Actively drive issue-based analyses and deliver actionable insights to clients.
• Deliver three KPIs: data quality, analysis quality, and delivery quality (reporting).
• Build strong client relationships through empathetic understanding and advisory support.
• Assist in driving continuous innovation using new qualitative techniques.

Skills

Qualitative research

Moderation

Focus groups

Ethnography

In-depth interviews

Design thinking

Job description

Overview

NIQ Customer Success Team focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy. Customer Success is NIQ’s key department which is instrumental for the company’s success.

Job Description

At NIQ we are committed to helping our clients grow through a comprehensive understanding of consumer behaviour, and by leveraging ongoing innovations in technology. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

Responsibilities

• Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
• Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (incl. reporting and presentation).
• Build strong relationships with clients through empathetic understanding of clients’ needs/requirements and consultative advisory.
• Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research.

About You

The Manager for Qualitative Research, Consumer Insights assists the Consumer Insights team at NIQ in leading the qualitative research team and is responsible for supporting the quality of research output as well as the engagement & client management of the practice area. He/she should be recognized and seen as having a strong interest in Qualitative research. Experience of working with (or previous academic studies within) Ethnography, Semiotics, Design thinking, UI/UX are also valuable to the role.

Qualifications

• At least 4 years of experience in Qualitative research
• Diverse practical experience in different qualitative research methods (e.g., moderation, running focus groups, ethnography, in-depth/expert interviews, applying projective techniques, etc.)
• Strong research discipline and exposure, with ability to synergize both quantitative and qualitative research
• Result-focused; optimistic; loves changes and making a difference

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review where permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com