Manager, Marketing Communications (Campaigns)

Mapletree Investments Pte Ltd; Santo Niño 1st; On-site; PHP 1,000,000 - 1,600,000; Full time

Job summary

Mapletree Investments Pte Ltd is seeking a senior Marketing Leader to head the Advertising and Promotions (A&P) team and steer strategy for the assigned portfolio. You will oversee end-to-end development and execution of integrated campaigns, festive activations, loyalty initiatives and promotions to drive brand and commercial objectives.

You will lead, coach and develop a team of marketing executives, manage budgets, agencies and partnerships, and translate data-driven insights into innovative

Qualifications

• Degree in Marketing, Mass Communications or related discipline.
• At least 7 years' relevant marketing experience with 3 years in a leadership role, preferably in retail, shopping malls, lifestyle, tourism or destination marketing.
• Demonstrated experience leading large-scale integrated campaigns and managing external agencies.
• Strong creative judgement and ability to develop compelling campaign narratives.
• Excellent project management, stakeholder management and commercial negotiation skills.
• Strong analytical ability with experience using marketing performance data to drive decisions.
• Excellent written, verbal presentation and interpersonal communication skills.
• Independent, organised, proactive and able to thrive in a fast-paced environment.

Responsibilities

• Lead the end-to-end planning and execution of major integrated campaigns, festive activations, loyalty initiatives and tactical promotions.
• Develop compelling campaign concepts, creative briefs and customer experiences aligned with VivoCity’s brand positioning and commercial objectives.
• Lead, coach and develop a team of marketing executives, providing clear direction, timely feedback and quality control.
• Establish project plans, timelines, risk registers and governance checkpoints, ensuring proactive escalation of issues and adequate contingency planning.
• Manage creative, production, PR, digital, media and event agencies to deliver high-quality outcomes.
• Build and manage strategic partnerships with tenants, IP owners, sponsors and external stakeholders.
• Monitor campaign budgets, procurement, contract administration and compliance with company policies.
• Analyse campaign performance, shopper behaviour, CRM and loyalty data, translating insights into recommendations and continuous improvement.
• Oversee tenant communications and relations, website, directories, app content and social media accuracy within assigned portfolios.
• Prepare management papers and presentations for senior management approval, ensuring recommendations are commercially sound and well supported.
• Drive innovation by identifying new campaign concepts, partnerships and revenue opportunities.
• Undertake other duties assigned by management.

Skills

Leadership

Campaign management

Analytical thinking

Stakeholder management

Negotiation

Project management

Communication

Team coaching

Marketing analytics

Education

Bachelor's degree in Marketing or related

Job description

The Role

This position will lead and manage the Advertising and Promotions (A&P) team to formulate and implement A&P strategy for the assigned portfolio.

Job Responsibilities

• Lead the end-to-end planning and execution of major integrated campaigns, festive activations, loyalty initiatives and tactical promotions.
• Develop compelling campaign concepts, creative briefs and customer experiences aligned with VivoCity’s brand positioning and commercial objectives.
• Lead, coach and develop a team of marketing executives, providing clear direction, timely feedback and quality control.
• Establish project plans, timelines, risk registers and governance checkpoints, ensuring proactive escalation of issues and adequate contingency planning.
• Manage creative, production, PR, digital, media and event agencies to deliver high-quality outcomes.
• Build and manage strategic partnerships with tenants, IP owners, sponsors and external stakeholders.
• Monitor campaign budgets, procurement, contract administration and compliance with company policies.
• Analyse campaign performance, shopper behaviour, CRM and loyalty data, translating insights into recommendations and continuous improvement.
• Oversee tenant communications and relations, website, directories, app content and social media accuracy within assigned portfolios.
• Prepare management papers and presentations for senior management approval, ensuring recommendations are commercially sound and well supported.
• Drive innovation by identifying new campaign concepts, partnerships and revenue opportunities.
• Undertake other duties assigned by management.

Job Requirements

• Degree in Marketing, Mass Communications or related discipline.
• At least 7 years' relevant marketing experience with 3 years in a leadership role, preferably in retail, shopping malls, lifestyle, tourism or destination marketing.
• Demonstrated experience leading large-scale integrated campaigns and managing external agencies.
• Strong creative judgement and ability to develop compelling campaign narratives.
• Excellent project management, stakeholder management and commercial negotiation skills.
• Strong analytical ability with experience using marketing performance data to drive decisions.
• Excellent written, verbal presentation and interpersonal communication skills.
• Independent, organised, proactive and able to thrive in a fast-paced environment.