Mall Marketing Specialist - Events & Campaigns

SM Supermalls (Shopping Center Management Corporation); Tanza; On-site; PHP 279,000 - 469,000; Full time

Job summary

SM City Tanza, Cavite is seeking a Marketing Officer to help implement marketing ideas that drive foot traffic and mall sales. The role focuses on cost-effective activations and collaboration with tenants and partners to support events and campaigns.

The candidate will plan and evaluate campaigns across digital and traditional channels, build strong stakeholder relationships, and ensure proper documentation. A four-year degree and 2+ years in marketing operations are preferred.

Qualifications

• Bachelor's degree graduate in Marketing, Advertising, Business Administration, Communication Arts, or related four-year course.
• At least 2 years of related work experience in marketing operations.
• Strong and confident communicator with great interpersonal skills and a team player.
• Willing to be assigned in SM City Tanza, Cavite.

Responsibilities

• Plan, execute, and evaluate mall events and seasonal campaigns, ensuring alignment with marketing goals and timelines.
• Develop and implement advertising strategies across digital, mass media, and social platforms to promote events and campaigns.
• Build and maintain relationships with tenants, brands, and partners to support marketing initiatives and secure sponsorships.
• Monitor and report on campaign effectiveness, gather insights, and manage documentation and competitive analysis.
• Ensure proper documentation and compliance for all marketing activities, coordinating with internal and external stakeholders.

Skills

Event planning

Campaign management

Digital advertising

Stakeholder relations

Education

Bachelor's degree in Marketing/Advertising/Business Admin

Job description

SM City Tanza, Cavite is seeking a Marketing Officer to help implement marketing ideas that drive foot traffic and mall sales. The role focuses on cost-effective activations and collaboration with tenants and partners to support events and campaigns.

The candidate will plan and evaluate campaigns across digital and traditional channels, build strong stakeholder relationships, and ensure proper documentation. A four-year degree and 2+ years in marketing operations are preferred.