Mall Events Marketing Specialist

LCC - Liberty Commercial Center Inc.; Naga; On-site; PHP 391,000 - 614,000; Full time

Job summary

LCC - Liberty Commercial Center Inc. in Naga City, Camarines Sur is seeking a full-time Mall Events Marketing Specialist.

You will develop and implement integrated marketing campaigns to promote the mall, its tenants and events, driving foot traffic and enhancing guest experiences. You will coordinate with retailers, manage the mall's social media, analyze customer data, and collaborate with operations to optimize the shopper journey.

Qualifications

• Degree in Marketing, Communications, or a related field.
• 1–3 years of experience in retail or mall marketing.
• Proven track record of developing and implementing campaigns.
• Strong understanding of digital marketing and social media platforms.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Creative problem-solving with a data-driven approach.

Responsibilities

• Developing and executing integrated marketing campaigns to promote the mall, its retail tenants and events.
• Coordinating with retail tenants to plan and promote in-store promotions and events.
• Managing the mall's social media channels and creating engaging content.
• Analyzing customer data and market trends to inform strategies.
• Collaborating with the operations team to enhance the customer experience.
• Monitoring and reporting on the performance of marketing initiatives.
• Staying up-to-date with industry trends and best practices in retail marketing.

Skills

Digital marketing

Social media management

Content creation

Communication skills

Collaborative teamwork

Data-driven

Campaign planning

Education

Marketing/Communications degree

Job description

About the role

LCC - Liberty Commercial Center Inc. is seeking a full-time Mall Events Marketing Specialist to join our team in Naga City, Camarines Sur. In this role, you will be responsible for developing and implementing effective marketing strategies to drive footfall and enhance the customer experience at our shopping mall.

What you'll be doing

• Developing and executing integrated marketing campaigns to promote the mall, its retail tenants and events

• Coordinating with retail tenants to plan and promote in-store promotions and events

• Managing the mall's social media channels and creating engaging content to build brand awareness and customer loyalty

• Analyzing customer data and market trends to identify opportunities and inform marketing strategies

• Collaborating with the operations team to enhance the overall customer experience

• Monitoring and reporting on the performance of marketing initiatives

• Staying up-to-date with industry trends and best practices in retail marketing

What we're looking for

• Degree in Marketing, Communications, or a related field

• Minimum of 1 to 3 years of experience in retail or mall marketing

• Proven track record of developing and implementing successful marketing campaigns

• Strong understanding of digital marketing and social media platforms

• Excellent communication and interpersonal skills

• Ability to work collaboratively with cross-functional teams

• Creative problem-solving skills and a data-driven approach