Link Building Specialist (AI-Native)

GTM 8020; Philippines; On-site; PHP 360,000 - 550,000; Full time

Job summary

Loudspeaker Marketing, a division of GTM 8020, is seeking a Link Building Specialist to own off-page authority for diverse clients. You will craft outreach, secure backlinks, and secure brand mentions that improve rankings for AI-powered search results.

You will coordinate with Account Managers to align links with content strategy and keyword gaps. Day-to-day work includes building campaigns, ensuring live, indexed, dofollow links, and contributing to a scalable, AI-driven workflow using tools

Qualifications

• Proven experience in building high-quality backlinks and brand mentions.
• Ability to plan and run outreach campaigns with a strict quality bar.
• Familiarity with AI-assisted workflows and relationship building.
• Strong written communication and editor-level pitching skills.

Responsibilities

• Build and run outreach campaigns that earn real links across guest posts and other placements.
• Maintain a strict quality bar: real sites, topical relevance, editorial placement, dofollow links.
• Get client mentions on AI-friendly sources like listicles, industry publications and reviews.
• Collaborate with Account Managers to align links with content strategy and keyword gaps.
• Develop and improve outreach workflow using tools like Ahrefs, Semrush, Clay, Apify, and automation platforms.
• Write pitches when campaigns require content and edit guest posts to publishable standard.

Skills

Link building

Outreach

Content outreach

SEO basics

Tools

Ahrefs

Semrush

Clay

Apify

Instantly

Job description

Loudspeaker Marketing or LSM (a division of GTM 8020) is an organic growth marketing agency. We help businesses, from fast-growing AI/tech startups to e-commerce brands, get found online and generate real leads. Our clients are largely based in the USA and include brands like Upwork, Vitamin Shoppe, and HeyGen.

We make sure clients rank in traditional search engines (SEO) and show up in LLM-powered search results. Visibility in both channels drives qualified traffic, which turns into calls and signed contracts for our clients.

The role

As a Link Building Specialist, you own off-page authority for our clients: earning the backlinks, brand mentions, and third-party citations that make a client's site rank in Google and get cited by AI search engines.

Most of our clients come to us for content, and content gets them most of the way. Links and mentions get them the rest of the way. A well-written page with no authority behind it sits on page two. The same page with the right referring domains and third-party mentions ranks, gets cited by ChatGPT and Perplexity, and starts producing leads. You close that gap for every account you're on.

Day to day, you'll:

• Build and run outreach campaigns that earn real links. Guest posts, link insertions, resource and partner pages, unlinked brand mentions, broken link replacement, and expert commentary through platforms like Connectively, Qwoted, and Featured. You prospect, qualify, personalize, send, follow up, and negotiate the placement.
• Hold a strict quality bar. Every link you report is on a real site with real organic traffic, topically relevant, placed editorially, pointing at the page we chose, with an anchor that fits the profile. You confirm it's live, indexed, and dofollow where expected before you count it. We would rather report five links that move a target page than fifty that don't.
• Get clients mentioned where AI engines look. LLMs lean heavily on listicles, comparison and review sites, industry publications, and community threads when they answer "best X for Y" questions. You identify the sources being cited for each client's core queries and work to get the client included.
• Plan links against the content strategy. You work with each Account Manager to decide which pages need authority, in what order, and with what anchor mix, based on target keywords, competitor backlink gaps, and what's already sitting on page two.
• Build the system, not just the links. We're an AI-native team. Prospect lists get built from Ahrefs and Semrush exports, enriched with tools like Clay and Apify, and qualified with LLMs, not by hand one site at a time. Personalization is generated and then reviewed by you. Sending runs through Smartlead or Instantly with proper domain and inbox hygiene. You're expected to improve this workflow every month.
• Write when the campaign needs it. Guest posts, expert quotes, pitch angles, and the outreach emails themselves. We have writers you can lean on for longer pieces, but you need to write a pitch a busy editor replies to, and edit a guest post to a publishable standard yourself.