Loudspeaker Marketing or LSM (a division of GTM 8020) is an organic growth marketing agency. We help businesses, from fast-growing AI/tech startups to e-commerce brands, get found online and generate real leads. Our clients are largely based in the USA and include brands like Upwork, Vitamin Shoppe, and HeyGen.
We make sure clients rank in traditional search engines (SEO) and show up in LLM-powered search results. Visibility in both channels drives qualified traffic, which turns into calls and signed contracts for our clients.
The role
As a Content Writer & Account Associate, you own the content for your accounts: making sure every piece is written, edited, fact-checked, and published correctly, and tuning our AI content system so what it produces gets closer to what each client wants.
How that works varies by account. On some clients you'll write the content yourself. On others you'll brief and manage writers, review what they produce, and be accountable for the quality of it either way.
You'll work alongside an Account Manager who owns the client relationship. You'll be on client calls with them and contribute where it's relevant, such as a quick metrics update or an answer on something you produced.
Day to day, you'll:
- Write or oversee the writing, then edit and fact-check before anything ships. Every claim, statistic, and source gets verified. Technical pieces get checked for accuracy, not just readability. This is the part of the job that protects our reputation with clients.
- Make sure content gets published properly. We have publishers who handle the actual publishing, but it's on you to confirm the piece went live correctly: formatting, internal links, metadata, schema, and images. If something is wrong on the live page, that's yours to catch and get fixed, not the client's to point out.
- Improve our content generation system. When a client gives feedback, whether the tone is off, the structure isn't right, they want more original data, or they dislike a particular phrasing, you translate that into changes in how we generate content for them so the same note doesn't come back twice.
- Track what's due and flag what's at risk. You know the content calendar for your accounts and raise delivery risks early, not on the day something is due.
- Support the Account Manager on reporting and client requests. Pulling metrics, prepping updates, and handling smaller offline asks that come in over Slack.
How you'll ramp
You'll start heads-down on the work itself rather than on clients. The first stretch is spent learning our content engine hands-on: how content gets generated, how it's edited and fact-checked, and how it moves through publishing. You'll be writing and editing under review during this period so we can calibrate on quality before anything is fully yours.
Once you have command of the work, you'll be added to client Slack channels and start joining client calls. From there you take on more of the client-facing side as your judgment proves out.
Where this role can go
This is the path into account management at LSM. As you demonstrate command of the content work and good judgment with clients, you'll take on more of the client-facing side: leading portions of calls, then owning smaller accounts, then moving into an Account Manager seat. Title, scope, and compensation scale with experience and performance, and how fast that happens depends on you.
Skills required
Writing, Editing & Fact-Checking
- Strong editorial eye. You catch awkward phrasing, weak structure, and unsupported claims.
- You can write a publishable piece from a brief, and improve a weak draft into a strong one.
- Rigorous fact-checking: verifying statistics, tracing claims to primary sources, and spotting things that sound right but aren't.
- Comfortable working on technical content outside your own expertise, including pieces with code samples. You can tell when something looks wrong and you check rather than assume.
- Consistency with brand voice and style across pieces and across clients.
SEO & AI Visibility
- Traditional SEO fundamentals: on-page optimization, internal linking, metadata, headings.
- Understanding of how LLMs (ChatGPT, Claude, Perplexity, Gemini) retrieve and cite sources.
- Familiarity with what makes content citation-worthy: originality, data, clear structure, authoritative tone.
- Working knowledge of tools such as Ahrefs/Semrush, GSC, and GA4, enough to pull and read the numbers.
Publishing & Systems
- Comfortable in CMS platforms such as WordPress, enough to review a published page and spot what's wrong with the formatting, images, metadata, or schema.
- Working with AI tools and prompts, and iterating on them based on feedback rather than accepting the first output.
- Basic technical comfort. You can follow a process, spot when something broke, and troubleshoot before escalating.
Managing Writers
- Briefing a writer clearly enough that they don't have to guess what you want.
- Giving feedback that points at the problem and the fix, rather than just marking something as "off".
- Holding a standard on someone else's work without being harsh about it.
Client-Facing
- Clear written communication. You can answer a client question over Slack without creating more questions.
- Presentable and articulate on calls when you're contributing.
- Translating client feedback into concrete changes rather than just passing it along.
- Work 9 am to 5 pm EST, Monday to Friday.
- Attend client calls during these hours as needed. Be presentable with camera on for these calls.
- Own the content for your accounts and keep it on schedule: writing it or managing the writers who do, editing and fact-checking it, and confirming it published correctly.
- Maintain and improve the content generation setup for your accounts based on client feedback.
- Manage timely communication with internal team members via Slack or email, quickly during working hours.
- Respond to client messages within your scope promptly during the 9 am to 5 pm EST window, and loop in the Account Manager on anything that needs their call.
LSM team values
- Growth and Optimistic Mindset. When something is hard, you get curious about why and what would make it easier. Our edge is adaptability, and we want a team that leans into new tools and ways of working.
- Pride and Care in Your Work. Aim for excellence, not just done. Review your work before it leaves your hands and catch the missed details yourself.
- Proactive and Clear Communication. We're fully remote, so what we know is what you tell us. Share updates as you go, write so you're understood the first time, and raise problems early. A problem raised on Monday is a small problem; the same problem raised on Friday is a client issue.
- Resourcefulness. Read between the lines, figure things out independently, and add value beyond what was asked.
- Taking Feedback Well. Critical feedback is information, not a verdict on you. You hear it without getting defensive, and you give it the same way: direct, specific, and not personal.
- Give First. We put the work in before we ask for anything back. People who take on more than their role asks and do it well have seen compensation and scope grow signif icently, often within their first 6-8 months.
What success looks like
- Content ships on time and correct. Nothing gets sent back to you for something you should have caught.
- You are AI-native and resourceful. You solve problems independently, or at least try to, unless it's something an LLM genuinely can't help you with.
- Client feedback shows up in the work. The same note doesn't come back a second time.
- You care about efficiency: doing the same high-quality work in less time, so that the time you free up can go toward your own growth.
- Your Account Manager doesn't have to check whether you did something. When you say it's handled, it's handled successfully without compromising on quality.
- You're picking up account management skills as you go: paying attention on calls, understanding why decisions get made, not just executing tasks.
- You're a cultural fit with a team of go-getters who work hard: on improving processes and operations, on learning, and on going above and beyond for clients.
- You see writing as a production process, not a craft. Your instinct is to build a workflow (prompts, templates, automations) that gets AI to 90% and then edit sharply, rather than write from scratch. Great output here means great editing and great systems, not beautiful prose.
Who this isn't for
We're upfront about fit because it saves everyone time. This role may not be the best match if a few of these feel true for you:
- Details sometimes slip, things like factual accuracy in articles or catching issues before they reach a client. This is the core of the job.
- You want to own client relationships immediately. You'll get there, but you'll ramp up by learning the content work first.
- You prefer clearly defined hours and a fixed set of assigned tasks. Our work tends to be more fluid. We take ownership and rally when there's a time crunch, and in return we have real flexibility over time off.
- You're happiest when things stay steady, rather than picking up new skills week over week.
- You love writing itself: the craft, the voice, the blank page. Honestly, this role will frustrate you. Most "writing" here is prompting, editing, and fact-checking AI drafts, and we push to automate more every month, not less. If drafting by hand is the part of the job you'd protect, this isn't a role for you.