Lifecycle Marketing Lead, Enterprise SaaS & ABM

Freshworks; Boston; Hybrid; PHP 8,308,000 - 10,154,000; Full time

Job summary

Freshworks is seeking a Lifecycle Marketing Manager to lead the newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. You will own the lifecycle and nurture strategy for our EX product family—Freshservice, ESM, D42, Firehydrant, and Freddy AI—focusing on 501+ employee Enterprise segment.

Define journey framework, build multi-touch attribution, and manage a small team executing nurture programs across the full customer funnel.

Qualifications

• 8–10+ years of B2B marketing experience, with significant time in lifecycle/nurture marketing at a global SaaS company.
• Experience building or scaling lifecycle programs against an Enterprise ICP, ideally with exposure to ABM-tiered account models.
• Hands-on experience with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce), including scoring models, triggers, and data synchronization.
• Working knowledge of multi-touch attribution models and marketing analytics.
• People management experience, or strong readiness to take on a first direct-report team.
• Excellent cross-functional collaboration skills — this role sits at the intersection of ABM, Digital, Content, Product, and Sales.
• Familiarity with email deliverability, segmentation, and personalization best practices.

Responsibilities

• Own lifecycle/nurture strategy and journey framework across the EX product family.
• Define journey framework aligning paid, ABM touches, and lifecycle stages.
• Lead multi-touch attribution build-out with Analytics teams.
• Manage and develop a Lifecycle Marketing team with clear KPIs.
• Collaborate with ABM, Digital Marketing, Content, Product, and Sales.
• Set budget tracking and report on lifecycle metrics.
• Represent Lifecycle Marketing in cross-functional planning for expansion/cross-sell initiatives as those motions come online.

Skills

Lifecycle marketing

B2B marketing

ABM experience

Marketing automation

Salesforce CRM

Attribution modeling

People management

Cross-functional collaboration

Email deliverability

Tools

Marketo

Salesforce

Job description

Freshworks is seeking a Lifecycle Marketing Manager to lead the newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. You will own the lifecycle and nurture strategy for our EX product family—Freshservice, ESM, D42, Firehydrant, and Freddy AI—focusing on 501+ employee Enterprise segment.

Define journey framework, build multi-touch attribution, and manage a small team executing nurture programs across the full customer funnel.