The LTRS Manager is responsible for leading the nationwide LTRS program, ensuring the availability of trainers and advocates across regions, and meeting targets for sales, enrollments, and training. They oversee the use of marketing materials, monitor compliance, and maintain the program’s online presence. The manager also trains staff, resolves customer complaints, and builds relationships with key stakeholders to promote safety advocacy. Additionally, they analyze program performance, implement improvements, and collaborate with Operations to align with company goals and ensure target achievement.
Major Responsibilities:
- Leads the annual strategic planning process and develop a comprehensive business plan based on market analysis, leveraging the company’s strengths and competitive advantages in order to drive LTRS program growth.
- Ensures the availability of LTRS Advocates and trainers across all regions and clusters in order to achieve monthly targets for sales, enrollments, and training effectiveness.
- Utilizes the BTL system to track compliance with the 45-day key input per region and area, and validate the timely submission of monthly LTRS activity requests from all clusters. Oversees the effective use of the ERS system from inquiry to training status in order to ensure proper tracking and reporting of program activities.
- Ensures all marketing materials (modules, manuals, tarpaulins, flyers) are effectively deployed and used across clusters for LTRS activities. Oversee the daily posting of relevant activity content, safety tips, and program updates on the official LTRS Facebook Page in order to engage the community and promote safety advocacy.
- Trains LTRS Advocates, Cluster Heads, and branch staff across regions. Conducts regular visits to under performing branches to assess and support LTRS marketing activities, resolve critical issues, and ensure compliance with program standards.
- Develops and introduces new program objectives, including initiatives to further promote the company’s safety advocacy. Identifies opportunities for program improvements and implement corrective actions in order to enhance effectiveness.
- Assists in resolving LTRS-related customer complaints within the designated areas, in order to ensure timely and effective solutions are provided to maintain customer satisfaction.
- Collects and analyzes data on LTRS program performance, preparing detailed reports for management and stakeholders. Identifies areas for improvement, and implement changes to enhance overall program effectiveness.
- Builds and maintains positive relationships with key external partners, including customers, media, MMDA, LTO, and LGUs, to support program initiatives. Develops presentations for companies, schools, and LGUs to promote safety advocacy and the company’s initiatives.
- Leads the implementation of innovative strategies to improve the LTRS program’s impact and effectiveness.
- Coordinates with the Operations department to ensure alignment with company goals and policies, and to achieve monthly sales and training targets. Ensure all clusters adhere to operational guidelines and utilize resources efficiently.
- Participates in scheduled meetings, inter-company coordination sessions, and other company-directed meetings to ensure alignment with company-wide strategies and objectives.
- Evaluates, coaches, and recognizes direct reports and staff, aligning appraisals with agreed KPIs in order to drive high performance and sustained engagement within the Department.
- Performs other tasks given by the company official as the need arises.
Job Qualification:
Educational Background:
Bachelor’s Degree in Business Administration, Marketing, Safety Management, or a related field
Professional Experience:
- Minimum of five (5) years of experience in program management, sales, or training, preferably within the automotive, motorcycle, or safety industry.
- Proven experience in leading training programs, managing regional teams, and driving program compliance.
- Experience with marketing campaigns and social media management, particularly in promoting safety initiatives or similar programs.
- Familiarity with ERS or BTL systems for tracking activities and compliance.
Skills Required:
- Strong leadership and interpersonal skills.
- Excellent communication and organizational skills.
- Knowledge of the MC industry and road safety regulations.
- Ability to work effectively in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to build and foster teamwork across the organizations
- Proficient in preparing business proposals and delivering presentations.
- Skilled in using Microsoft Excel and PowerPoint.