Marketing, Brand/Advertising/Copywriting Officer

EastWest Bank; Taguig; On-site; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

Career development and training opportunities

Competitive salary package

Performance-based incentives

Mentorship from industry experts

Defined career progression paths

Job summary

A leading financial institution seeks experienced professionals in Taguig for the role of Lead for Advertising, Media and Creative Agency. The candidate will ensure brand guardianship, develop and execute marketing strategies, and oversee projects for brand awareness. Applicants should hold a Bachelor's Degree in Marketing or related fields and have at least 5 years of experience in Branding and Marketing within the industry. Competitive salary and career development opportunities are offered.

Qualifications

• Minimum of 5 years experience in Brand, Marketing or Corporate Communications, preferably in Banking.
• Demonstrated advanced Marketing acumen and proficiency in Advertising.
• Proficiency in Project Management, Media Planning, and Digital Marketing.

Responsibilities

• Ensure compliance with brand standards and manage trademark inventory.
• Manage brand awareness and relevance projects, including sponsorship activities.
• Develop creative and media briefs for various banking sectors.
• Execute media plans to achieve business targets.
• Manage supplier accreditation and performance evaluations.

Skills

Brand management

Advertising

Project Management

Media Planning

Digital Marketing

Communication

Education

Bachelor's Degree in Marketing, Communication or any related field

Job description

About the Job

Locations: Taguig

Corporate Title: Junior Officer to Senior Assistant Manager

Work Arrangement: Hybrid

Our Marketing and Cash Management Team is looking for experienced professionals to join us in Taguig for the role of Lead for Advertising, Media and Creative Agency.

In this role, you will oversee brand guardianship by ensuring advertising and merchandising materials adhere to brand standards, manage projects for brand awareness and relevance, including brand refresh and sponsorship activities, and handle trademark inventory management. Additionally, you will develop creative and media briefs for various banking sectors, execute media plans to achieve business targets, and manage suppliers through accreditation, performance evaluation, and rationalization.

What the role will entail

• Review materials to ensure alignment/compliance with brand standards and guidelines, and manage trademark inventory for brand marks ownership.
• Manage projects/campaigns for brand awareness and relevance, such as brand refresh and sponsorship activities.
• Develop creative, research, and media briefs for corporate banking, wealth management, FI distribution, and trust products/promotions.
• Execute effective media plans for product teams, including deposits and channels, to achieve business targets.
• Manage suppliers through accreditation, performance evaluation, and rationalization.

What we're looking for

• Holder of Bachelor's Degree in Marketing, Communication or any related field
• At least 5 years experience in Brand, Marketing or Corporate Communications, preferably gained from the Banking and Finance industry
• Advanced proficiency in Advertising is a prerequisite.
• Demonstration of advanced Marketing acumen, encompassing comprehensive understanding and adept application of marketing vocabulary, tools, strategies, channels, and methodologies.
• Proficiency in Project Management is required, along with proficiency in Media Planning and Digital Marketing

What you can expect from joining our team

• Career development and training opportunities
• Competitive salary package and benefits
• Performance-based incentives and recognition programs to reward high-performing individuals
• Opportunity to work with industry experts and be mentored by them
• Defined career progression paths to guide you in your professional growth