Lead, Channel Marketing

Under Armour; Mexico; Hybrid; MXN 800,000 - 1,100,000; Full time

Benefits offered by this job

Merchandise discounts

Parental leave

Wellbeing benefits

Job summary

Under Armour in Mexico is seeking an Account Marketing Manager to build and execute integrated marketing strategies for strategic wholesale accounts, bridging commercial and brand objectives to drive visibility, sell-through, and brand preference both in-store and online.

You will monitor digital KPIs, lead 360-degree campaigns, and collaborate with Sales, Digital Commerce and LATAM teams to align campaigns with site readiness and promotional calendars.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of account, retail, or digital marketing experience, ideally in sporting goods, apparel, or consumer goods.
• Strong understanding of digital commerce environments and performance metrics (traffic, CTR, CVR, PDP engagement).
• Proven experience translating commercial strategies into integrated marketing plans that drive sell-out.
• Experience managing marketing plans with key wholesale accounts across in-store and online channels.
• Strong analytical skills and ability to turn data into actionable strategies.
• Highly collaborative with excellent communication and relationship-building skills.
• Fluent in Spanish and proficient in English.

Responsibilities

• Develop seasonal account marketing plans aligned with brand strategy and commercial targets.
• Lead annual and seasonal marketing briefings with key strategic accounts and digital commerce teams.
• Build and execute 360-degree campaigns across in-store and online platforms.
• Create tailored programs including site banners, PDP storytelling, paid media, and CRM efforts.
• Monitor digital KPIs (CTR, CVR, bounce rate, traffic, PDP engagement) and optimize campaigns.
• Collaborate with Digital and eCommerce teams to align marketing campaigns with site readiness and calendars.
• Serve as liaison between Brand Marketing and Sales/Key Accounts for planning and performance analysis.

Skills

Analytical skills

Communication

Collaboration

Relationship-building

Digital marketing

Data-driven

Fluent in Spanish and English

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Purpose of Role

As the Account Marketing Manager for Mexico, you will be responsible for building and executing integrated marketing strategies that drive conversion and elevate the Under Armour brand within our strategic wholesale accounts. You will serve as the bridge between commercial and brand objectives—translating sell-in and sell-out priorities into impactful consumer-facing campaigns that increase visibility, sell-through, and brand preference, both in-store and online.

You will also play a key role in supporting digital commerce performance, using data and metrics to monitor results, optimize marketing execution, and push partners toward higher standards in campaign impact and consumer engagement.

Your Impact

Account Marketing Strategy & Planning

• Develop seasonal account marketing plans in alignment with brand strategy, commercial targets, and account-specific priorities.
• Collaborate with Sales to understand business needs, assortment plans, and key sales drivers to shape marketing initiatives accordingly.
• Lead annual and seasonal marketing briefings with key strategic accounts and digital commerce teams.

Conversion-Driven Execution (In-Store + Online)

• Build and execute 360-degree campaigns that convert shoppers into buyers across physical retail and digital platforms.
• Create tailored marketing programs—including site banners, PDP storytelling, paid media integrations, and CRM efforts—across priority eCommerce accounts.
• Ensure consistent and compelling brand and product presence across all consumer touchpoints, from shelves to mobile screens.

Digital Commerce Performance & Optimization

• Monitor digital KPIs such as CTR, CVR, bounce rate, traffic, and product page performance to evaluate and improve campaign execution.
• Push key accounts to adopt best practices in eCommerce merchandising, content deployment, and conversion optimization.
• Work closely with the Digital and eCommerce teams to align marketing campaigns with site readiness and promotional calendars.

Cross-Functional & Partner Collaboration

• Serve as the key liaison between the Brand Marketing team and Sales/Key Accounts for marketing planning, execution, and performance analysis.
• Manage agency and vendor relationships related to account marketing execution, including production and installation.
• Align closely with LATAM marketing teams to adapt global campaigns for retail and digital commerce, driving consistency and scale.

Performance Analysis & Reporting

• Monitor sell-through performance and shopper behavior across in-store and eCommerce.
• Track campaign KPIs and ROI by account; deliver recaps and insights that drive future growth.
• Identify and share high-performing initiatives across the region to elevate standards and outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of experience in account, retail, or digital marketing, ideally within the sporting goods, apparel, or consumer goods sectors.
• Strong understanding of digital commerce environments, including performance metrics (traffic, CTR, CVR, PDP engagement).
• Proven experience translating commercial strategies into integrated marketing plans that drive sell-out.
• Experience managing marketing plans with key wholesale accounts across in-store and online channels.
• Strong analytical skills and ability to turn data into actionable strategies.
• Highly collaborative with excellent communication and relationship-building skills.
• Fluent in Spanish and proficient in English.
• Passion for sport, digital innovation, and performance-driven brands

Workplace Location

• Location: This individual must reside within commuting distance from our Mexico office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.

Relocation

• No relocation provided

Benefits & Perks

• Under Armour Merchandise Discounts
• Maternity and Parental Leave for eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].