KOL Manager

Dempsey Resource Management; Philippines; On-site; PHP 558,000 - 781,000; Full time

Job summary

Dempsey Resource Management in Taguig is seeking an experienced KOL Manager to lead the development and execution of our influencer marketing strategy. You will identify KOL educational needs, build a referral influencer network, and develop new KOLs, collaborating with cross-functional teams, agencies, and budget managers to maximize ROI.

The ideal candidate has a track record in KOL management and strategic thinking, with strong communication and problem-solving skills.

Qualifications

• Bachelor's degree in a related field
• Minimum 2 years experience in cosmetics/beauty retail or FMCG
• Proven track record in KOL management
• Strong strategic thinking and leadership
• Experience in influencer marketing
• Ability to collaborate with cross-functional teams
• Excellent interpersonal and problem-solving skills

Responsibilities

• Formulate and implement a comprehensive influencer marketing strategy aligned with organizational objectives.
• Drive initiatives to enhance brand awareness and online selling.
• Collaborate with cross-functional teams to integrate the brand strategy into influencer marketing.
• Conduct market research to stay abreast of industry trends and competitor activities.
• Manage budgets effectively to maximize ROI for KOL management.
• Build relationships with key industry influencers and agencies.

Skills

Strategic thinking

Leadership

Influencer marketing

Cross-functional collaboration

Communication skills

Creative thinking

Brand representation

Time management

Analytical skills

Education

Bachelor's degree

Job description

Work Location: Taguig

Salary range: 50k-70k

Job Description

We are seeking an experienced and dynamic KOL Manager to lead the development and execution of our overall Influencer marketing strategy. The ideal candidate will ensure the identify KOL educational needs, referral influencer networking and developing new KOLs. This role will involve collaborating with cross-functional teams, conducting market research, managing budgets, and connecting with agencies. If you have a proven track record in KOL management, strategic thinking, and a passion for influencer marketing, we invite you to join our team.

Key Responsibilities

• Formulate and implement a comprehensive influencer marketing strategy aligned with organizational objectives.
• Drive initiatives to enhance brand awareness and online selling.
• Collaborate seamlessly with cross-functional teams to integrate the brand strategy into influencer marketing.
• Conduct thorough market research to stay abreast of industry trends, competitor activities, and evolving consumer preferences.
• Manage budgets effectively, optimizing spending to achieve maximum return on investment for KOL Management.
• Building relationships with key industry influencers and agencies.

Job Qualifications

• College Graduate
• 2 years and more experience (in cosmetics/beauty retail or FMCG)
• Demonstrated success in a KOL Manager role or similar position.
• Strong strategic thinking skills and leadership abilities
• Experience in Influencer marketing
• Excellent ability to collaborate with cross-functional teams
• Strong interpersonal skills and a knack for creative problem-solving
• Creative thinker with a keen eye for detail in brand representation

General Skills

• Good time-management skills
• Good analytical skills
• Good communication skills
• Hardworking and willing to work long hour