Integrated Media Lead: Multi-Channel Campaigns & Strategy

PUBLICIS MANILA, INC.; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Publicis Groupe Manila is seeking an Integrated Media Manager to oversee day-to-day client relationships and lead the media team in delivering integrated campaigns across TV, digital, print, OOH, social and more. The role requires managing campaigns on time and on budget while maintaining brand consistency.

You will drive strategy, budget management and post-campaign analyses, collaborating with cross-functional teams to ensure on-brand, on-time results.

Qualifications

• 4–6 years experience in media planning/buying or integrated marketing.
• Proven background managing multi-channel campaigns (TV, digital, social, OOH, audio, print)
• Strong client management and communication skills
• Experience leading or mentoring junior team members
• Solid analytical skills with experience in reporting and budget management
• Ability to collaborate with cross-functional teams and manage vendors
• Detail-oriented, proactive, and able to drive strategic recommendations

Responsibilities

• Act as client relationship manager, understand clients’ marketing objectives and work with Media, Creative and Account Management teams to develop strategies that meet those objectives on a daily basis
• Act as a primary advocate for clients’ brands on accounts, ensuring brand consistency across all projects, and actively acquire thorough knowledge of clients’ businesses to meet objectives
• Assist VP, Group Account Director and Integrated Media Director as needed
• Supervise and mentor junior team members in their direct responsibilities; enable and encourage exceptional performance from team and assure accuracy of team communications
• Maintain ongoing tracking of media spend across all channels (Media Tools) and ensure all campaigns spend to goal and do not exceed approved budgets; communicate monthly budget goals internally to media teams
• Responsible for creation, analysis and presentation of post-campaign summary reports
• Utilize Nielsen Media Impact (training provided as needed) for scenario planning; evaluate plan options and communicate Agency recommendation to clients
• Initiate and review reports, trends, results and interpret data to make proactive strategic recommendations to advance the business initiatives
• Effectively communicate and collaborate with cross-functional agency team to ensure flawless execution of plans, including account, buying, creative, traffic and finance
• Maintain good rapport with sales representatives and vendors to negotiate the most efficient rates possible and secure added value whenever possible
• Manage the flow of client media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues
• Deliver POVs/position papers on key client issues and/or client opportunities
• Demonstrate excellent attention to detail and follow-through skills
• Serve as a role model with a positive attitude and facilitate a team environment

Skills

Media planning & buying

Integrated marketing

Client relationship management

Team leadership & mentoring

Budget management

Data analysis & reporting

Vendor management

Job description

Publicis Groupe Manila is seeking an Integrated Media Manager to oversee day-to-day client relationships and lead the media team in delivering integrated campaigns across TV, digital, print, OOH, social and more. The role requires managing campaigns on time and on budget while maintaining brand consistency.

You will drive strategy, budget management and post-campaign analyses, collaborating with cross-functional teams to ensure on-brand, on-time results.