Influencer Relations Manager

Activate Talent, LLC; Philippines; On-site; PHP 670,000 - 1,116,000; Full time

Job summary

Activate Talent, LLC seeks a strategist to own creator and influencer relationships, turning talent into long-term brand advocates. You will shape the ambassador ecosystem, identify talent with reach, and build partnerships beyond one-off campaigns.

Collaborate with PR, Brand and E-commerce to integrate influencers into the brand narrative, track performance like GMV/ROAS, and drive social commerce activations that align with revenue goals.

Qualifications

• Proven experience building relationships with creators and influencers.
• Experience developing long-term brand partnerships and ambassador ecosystems.
• Strong understanding of brand-focused influencer marketing and performance/social commerce.
• Ability to connect creator strategy to measurable business outcomes (GMV, conversion, affiliate sales, ROAS).
• Experience working with the U.S. market (managing U.S.-based creators/influencers).
• Fully professional English fluency, with strong written and verbal communication skills.

Responsibilities

• Own influencer & creator relationships, building long-term partnerships and an ambassador ecosystem.
• Lead seeding, gifting and brand advocacy programs in collaboration with PR and Brand teams.
• Develop social commerce initiatives, tools, content strategies, bundles, and conversion-driving activations; track performance (GMV, ROAS).

Skills

Creator relationships

Ambassador ecosystems

Brand partnerships

Performance marketing

GMV & ROAS

US market experience

English fluency

Job description

This role owns the creator and influencer relationships that turn talent into long-term brand advocates, while ensuring creator partnerships contribute to both brand growth and commercial performance.

Responsibilities:

Influencer & Creator Relationships

• Build and manage relationships with key creators, influencers, and tastemakers.
• Develop the overall influencer strategy and ambassador ecosystem.
• Identify talent that can build brand awareness, credibility, and cultural relevance.
• Build long-term partnerships rather than one-off, transactional campaigns.
• Own influencer communications, briefs, and the overall creator experience.

Seeding, Gifting & Brand Advocacy

• Develop and manage seeding, gifting, events, and relationship-building programs.
• Partner closely with PR and Brand to integrate influencers into the broader brand story.
• Track reach, engagement, earned content, creator retention, brand affinity, and quality of advocacy.

Social Commerce & Revenue

• Develop creator selling tools, scripts, content strategies, bundles, offers, and conversion-driving activations.
• Partner closely with E-commerce to ensure social commerce initiatives support revenue objectives.
• Identify hero SKUs, promotional moments, and retail/e-commerce priorities to maximize creator-driven sales.
• Track GMV, conversion, affiliate sales, ROAS, and creator productivity.
• Continuously optimize the creator roster based on performance and sales contribution.

Requirements

Must-Have Skills

• Proven experience building and managing relationships with creators, influencers, and tastemakers.
• Experience developing long-term brand partnerships and ambassador ecosystems.
• Strong understanding of both brand-focused influencer marketing and performance/social commerce.
• Ability to connect creator strategy to measurable business outcomes, including GMV, conversion, affiliate sales, and ROAS.
• Experience working with the U.S. market, ideally managing U.S.-based creators, influencers, or brand partnerships.
• Fully professional English fluency, with strong written and verbal communication skills.