Influencer Marketing Lead: KOL Strategy & Growth

Dempsey Resource Management; Philippines; On-site; PHP 558,000 - 781,000; Full time

Job summary

Dempsey Resource Management is seeking a KOL Manager in the Taguig City area to lead our influencer marketing strategy end-to-end. You will guide the development of KOL education needs, cultivate referral networks, and onboard new KOLs while coordinating with agencies and internal teams.

The role emphasizes strategic thinking, relationship building with influencers, and budget management to improve brand awareness and online sales. A strong track record in influencer marketing is required.

Qualifications

• Demonstrated success in a KOL Manager role or similar position.
• Experience in Influencer marketing.
• Strong ability to collaborate with cross-functional teams.

Responsibilities

• Formulate and implement a comprehensive influencer marketing strategy aligned with organizational objectives.
• Drive initiatives to enhance brand awareness and online selling.
• Collaborate with cross-functional teams to integrate the brand strategy into influencer marketing.
• Conduct market research to stay abreast of industry trends, competitor activities, and evolving consumer preferences.
• Manage budgets effectively, optimizing spending to achieve ROI for KOL management.
• Build relationships with key industry influencers and agencies.

Skills

KOL management

Influencer marketing

Strategic thinking

Leadership

Cross-functional collaboration

Interpersonal skills

Creative thinking

Education

Bachelor's degree

Job description

Dempsey Resource Management is seeking a KOL Manager in the Taguig City area to lead our influencer marketing strategy end-to-end. You will guide the development of KOL education needs, cultivate referral networks, and onboard new KOLs while coordinating with agencies and internal teams.

The role emphasizes strategic thinking, relationship building with influencers, and budget management to improve brand awareness and online sales. A strong track record in influencer marketing is required.