Hybrid Brand & Digital Marketing Strategist

Outsourced Global Staff; Philippines; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Outsourced is seeking a Marketing Strategist (Brand & Digital) to lead planning, coordination and execution of marketing across digital channels. Translate the brand strategy into practical campaigns to grow the franchise network and increase brand awareness.

The role covers content strategy, digital marketing, social media planning, campaign development and audience engagement, collaborating with leadership and creative teams to drive growth and client opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field.
• 3+ years of experience in digital marketing and brand marketing.
• Proven experience developing integrated digital campaigns across social, Google, and email.
• Strong knowledge of lead generation, funnels and audience engagement.
• Experience with analytics, reporting tools and ROI measurement.

Responsibilities

• Lead planning and coordination of marketing initiatives across digital channels.
• Translate brand strategy into practical campaigns for franchise growth.
• Develop content strategy and coordinate across platforms.
• Manage social media strategy and content distribution.
• Build campaigns, landing pages and lead magnets.
• Collaborate with Director and Creative Media Specialist.

Skills

Digital marketing

Brand marketing

Content marketing

Lead generation

Campaign management

Social media

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field

Job description

Outsourced is seeking a Marketing Strategist (Brand & Digital) to lead planning, coordination and execution of marketing across digital channels. Translate the brand strategy into practical campaigns to grow the franchise network and increase brand awareness.

The role covers content strategy, digital marketing, social media planning, campaign development and audience engagement, collaborating with leadership and creative teams to drive growth and client opportunities.