Hospitality Marketing & Growth Manager

Outpost Hostel Inc.; El Nido; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Outpost Group is seeking a Marketing Manager to lead all marketing efforts for Outpost Hostels and Castaway Tours. You will shape strategy, oversee content, digital campaigns, partnerships, promotions, and performance across locations.

You will coordinate with Operations, Sales, and Management to align branding, events, and occupancy targets. The role requires 3+ years in hospitality marketing and a track record of delivering direct bookings and revenue growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Hospitality, Tourism, or a related field.
• At least three years of relevant experience in marketing, preferably within hospitality, tourism, travel, lifestyle, or entertainment.
• Proven experience in developing and managing marketing campaigns.
• Strong understanding of social media, digital advertising, content marketing, and brand management.
• Experience leading a team or managing external creatives and suppliers.
• Strong written and verbal communication skills.
• Able to analyze marketing data and translate it into practical business decisions.
• Willing to travel between Outpost Group locations when required.

Responsibilities

• Develop and implement the annual marketing plan for Outpost Hostels and Castaway Tours.
• Create campaigns that support occupancy, tour bookings, events, and seasonal business targets.
• Prepare and manage the marketing calendar across all brands and locations.
• Identify market trends, guest behavior, and opportunities for business growth.
• Ensure marketing activities are aligned with the company’s revenue and operational goals.
• Maintain a consistent brand identity, voice, and visual direction across all platforms.
• Review and approve promotional materials, advertisements, captions, videos, and other brand content.
• Protect the reputation of the brands through proper communication and timely response to concerns.
• Oversee social media accounts, websites, online listings, and booking platforms.
• Plan and supervise the creation of photos, videos, reels, advertisements, and promotional materials.
• Develop content that highlights the hostel experience, island destinations, expeditions, events, and company culture.
• Manage paid digital advertising campaigns and monitor their effectiveness.
• Improve website traffic, online visibility, engagement, and direct bookings.
• Develop promotions for low seasons, special events, new services, and priority destinations.
• Build partnerships with travel agencies, influencers, content creators, local businesses, and tourism organizations.
• Coordinate familiarization trips, collaborations, and brand activations.
• Evaluate partnership proposals based on brand fit and potential business value.
• Establish clear targets and key performance indicators for all marketing activities.
• Monitor campaign reach, engagement, inquiries, conversion rates, direct bookings, and return on marketing spend.
• Prepare regular marketing performance reports for Management.
• Use performance data and guest feedback to improve future campaigns.
• Monitor competitor activities, pricing, promotions, and market positioning.
• Lead and guide the Social Media and Content Creator and other marketing support personnel.
• Coordinate with hostel and tour operations to ensure that campaigns are accurate and operationally achievable.
• Work with Recruitment and HR on employer branding and recruitment campaigns when needed.
• Coordinate with external photographers, videographers, designers, agencies, and other suppliers.
• Ensure marketing projects are completed on time and within the approved budget.

Skills

Campaign management

Social media

Content marketing

Brand management

Team leadership

Data analysis

Communication

Travel readiness

Hospitality industry knowledge

Strategic planning

Education

Bachelor’s degree in Marketing, Communications, Business, Hospitality, Tourism, or a related field

Job description

Outpost Group is seeking a Marketing Manager to lead all marketing efforts for Outpost Hostels and Castaway Tours. You will shape strategy, oversee content, digital campaigns, partnerships, promotions, and performance across locations.

You will coordinate with Operations, Sales, and Management to align branding, events, and occupancy targets. The role requires 3+ years in hospitality marketing and a track record of delivering direct bookings and revenue growth.