Healthcare Digital Marketing Lead

Makati Life Nurture Medical Center Inc.; Philippines; On-site; PHP 480,000 - 720,000; Full time

Job summary

Makati Life Nurture Medical Center Inc. is seeking a Digital Marketing Officer to lead the hospital's online content, campaigns, and overall digital presence across social platforms, websites, and search channels.

You will plan, publish, and optimize content; manage SEO/SEM initiatives; monitor performance, and collaborate with stakeholders to grow engagement, inquiries, and conversions while ensuring brand consistency.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications or related field.
• At least three years of experience in Digital Marketing or related areas.
• Experience creating digital content and managing campaigns across platforms.
• Experience scheduling and publishing content across multiple platforms.
• Excellent written, verbal, and interpersonal communication.
• Strong writing, editing and proofreading skills.
• Knowledge of digital marketing, content strategy, social media and CMS.
• Ability to analyze performance and translate insights into actions.
• Strong project management and ability to manage multiple priorities.

Responsibilities

• Conceptualize and develop digital content for hospital channels.
• Manage scheduling and publishing of digital content and campaigns.
• Coordinate campaigns and audience conversion with the Contact Center.
• Plan and implement SEO and SEM initiatives.
• Draft and present the annual Digital Marketing plan and monitor performance.
• Develop and maintain digital marketing workflows, forms, and templates.

Skills

Content writing

Copywriting

Editing

Proofreading

SEO/SEM

CMS

Digital analytics

Social media management

Campaign management

Project management

Communication

Education

Bachelor's Degree in Marketing or related four-year degree

Tools

CMS

SEO/SEM tools

Analytics platforms

Social media tools

Job description

Makati Life Nurture Medical Center Inc. is seeking a Digital Marketing Officer to lead the hospital's online content, campaigns, and overall digital presence across social platforms, websites, and search channels.

You will plan, publish, and optimize content; manage SEO/SEM initiatives; monitor performance, and collaborate with stakeholders to grow engagement, inquiries, and conversions while ensuring brand consistency.