Head of Marketing Data, APAC - Strategy & Activation

Diageo; Taguig; On-site; PHP 3,000,000 - 6,000,000; Full time

Benefits offered by this job

Market-leading salary

Performance bonus

Industry perks

Hybrid working

Parental leave

Health & wellbeing

Global opportunities

Job summary

Diageo, a world-leading premium drinks company, is seeking a Head of Marketing Data APAC to shape regional data strategy and activation. You’ll bridge data science, marketing, and commercial teams to drive growth and measure impact across campaigns and channels in the APAC region.

Based in Taguig, you will deploy global data products, manage data partnerships, and lead a high-performing team through hands-on analysis, strategic thinking, and a collaborative, inclusive culture.

Qualifications

• 8+ years’ experience deploying data models and programs that drive measurable business impact.
• Familiarity with causal inference, incrementality testing and modern measurement approaches.
• Experience with large-scale consumer datasets, CDPs and martech ecosystems.
• Strong understanding of 1PD acquisition, media, retail; additional understanding of category and consumer planning insights is an advantage.
• Proven ability to navigate a matrix organization successfully, with strong interpersonal, influencing and collaboration skills that deliver results.

Responsibilities

• Serve as regional marketing data expert with strong understanding of both internal and external data landscape, gaps and sourcing opportunities
• Articulate regional data needs and availability across consumer, commercial and insights with a focus on troubleshooting data blockages and delivery, laddering up to global strategy in support of regional outcomes
• Deploy and embed global data products into markets as the voice of global products with regional and local stakeholders
• Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) with media, content, and marketing effectiveness
• Act as the feedback loop to central Marketing Data organization on priority product optimizations

Skills

Data modeling

Causal inference

Martech ecosystems

Large-scale datasets

Stakeholder management

Job description

Diageo, a world-leading premium drinks company, is seeking a Head of Marketing Data APAC to shape regional data strategy and activation. You’ll bridge data science, marketing, and commercial teams to drive growth and measure impact across campaigns and channels in the APAC region.

Based in Taguig, you will deploy global data products, manage data partnerships, and lead a high-performing team through hands-on analysis, strategic thinking, and a collaborative, inclusive culture.