Head of Growth — Build Scalable Subscriptions (Remote)

Hunt St Pty Ltd; Philippines; Remote; PHP 1,461,000 - 1,948,000; Full time

Job summary

Hunt St Pty Ltd is seeking a Head of Growth for a fully remote, independent contractor engagement based in the Philippines. You will own growth strategy across acquisition, activation, monetisation, retention and community, with a focus on restoring sustainable recurring subscription growth.

You'll lead a hands-on team, tests ideas, and collaborate with the client and existing resources to scale channels, analytics and lifecycle programs while delivering measurable outcomes.

Qualifications

• 5+ years of progressive growth/marketing experience, ideally including senior ownership of commercial or revenue growth within a digital subscription or recurring-revenue business.
• ActiveCampaign experience is highly desirable, along with strong experience using an equivalent lifecycle marketing or CRM platform.
• Strong working knowledge of analytics, advertising and marketing platforms such as GA4, Meta, Google and Canva, including the ability to manage appropriate access and permissions for team members and specialists.
• Comfortable creating or adapting basic marketing creative in Canva for rapid testing, while able to brief and manage specialist creative resources when higher-quality production is required.
• Demonstrated experience with subscriptions, memberships, SaaS, digital products or another recurring-revenue business model.
• Experience developing growth strategies across customer acquisition, conversion, retention, and recurring revenue.
• Strong analytical and data-driven decision-making skills.
• Hands-on experience with paid acquisition and digital marketing.
• Strong written and verbal English communication skills.
• Demonstrated experience building or growing an engaged customer community that contributed to outcomes such as advocacy, referrals, retention or organic growth would be highly desirable.

Responsibilities

• Own the growth strategy with a focus on increasing recurring subscription revenue.
• Identify opportunities to improve acquisition, conversion, retention, and revenue.
• Develop and test new growth channels, strategies, and initiatives.
• Own paid acquisition strategy and performance.
• Manage and optimise paid marketing campaigns.
• Test messaging, offers, creative, and campaigns to improve results.
• Own lifecycle marketing across acquisition, activation, engagement, retention and reactivation.
• Develop and optimise segmentation, campaigns and automations to improve conversion, customer value and retention.
• Identify and test opportunities to reactivate former customers and convert existing free audiences.
• Continuously analyse lifecycle performance and improve the customer journey.
• Establish reporting for key growth and marketing metrics.
• Analyse acquisition, conversion, subscription revenue, and retention data.
• Turn data into clear insights and growth recommendations.
• Work directly with the CTO/development team to improve tracking and measurement while continuing to test and execute growth initiatives.
• Build and structure the marketing function from the ground up.
• Build and lead a growth/marketing team as the function develops.
• Set priorities, processes, and performance expectations.
• Develop and test strategies to strengthen customer connection, advocacy, referrals, retention and organic growth.
• Build community as a commercial growth asset rather than focusing solely on follower counts or surface-level engagement.

Skills

Growth/Marketing leadership

Analytics

Paid acquisition

English communication

Data-driven decision making

Tools

ActiveCampaign

GA4

Meta Ads

Google Ads

Canva

Job description

Hunt St Pty Ltd is seeking a Head of Growth for a fully remote, independent contractor engagement based in the Philippines. You will own growth strategy across acquisition, activation, monetisation, retention and community, with a focus on restoring sustainable recurring subscription growth.

You'll lead a hands-on team, tests ideas, and collaborate with the client and existing resources to scale channels, analytics and lifecycle programs while delivering measurable outcomes.