Head of Customer Experience

Coins.ph; Taguig; On-site; PHP 6,000,000 - 12,000,000; Full time

Job summary

Coins.ph, the pioneer crypto brand in the Philippines, seeks a Head of Customer Experience to shape the end-to-end user journey across fintech services.

Reporting directly to the President, you will build strategy, governance, and scalable CX programs while collaborating with regulators and partners to drive growth.

The role requires fintech/crypto experience, executive leadership, and a hands-on approach to transform customer engagement at scale.

Qualifications

• Extensive executive leadership in Customer Experience, Operations, or related functions.
• Experience overseeing large customer orgs and cross-functional initiatives.
• Fintech, crypto or financial services experience with retail users.
• Proven track record driving CX metrics and regulatory compliance.
• Experience with AI-enabled CX and digital engagement initiatives is preferred.

Responsibilities

• Sets the overall Customer Experience vision, strategy, and governance.
• Reports directly to the President.
• Provides strategic leadership and direction for the entire Customer Experience organization.
• Provides strategic direction, governance, and executive oversight to the Co-Head of Customer Experience, ensuring alignment with long-term objectives.
• Spearheads enterprise-wide customer experience transformation and long-term expansion.
• Establishes the strategic priorities and annual CX roadmap.
• Establishes CX policies, governance frameworks, and executive-level standards.
• Owns CX strategy, performance, and executive reporting.
• Partners with executive leadership to align CX initiatives with business objectives.
• Oversees budgeting, resource planning, technology investments, and organizational scalability.
• Represents Customer Experience in executive discussions and with regulators and strategic partners.
• Sponsors major customer initiatives, digital transformation, and customer journey optimization.

Skills

Executive leadership

Customer Experience

Fintech crypto exp

Strategic planning

Regulatory compliance

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

The Head of Customer Experience (CX) is a pivotal executive leadership role responsible for defining, driving, and scaling the enterprise-wide customer experience vision, strategy, and governance. Reporting directly to the President, this leader will oversee the end-to-end customer journey for users in a fast-paced fintech/crypto landscape.

Key Responsibilities

• Sets the overall Customer Experience vision, strategy, and governance.


• Reports directly to the President.


• Provides strategic leadership and direction for the entire Customer Experience organization.


• Provides strategic direction, governance, and executive oversight to the Co-Head of Customer Experience, ensuring operational initiatives align with the organization's long-term business objectives.


• Spearheads enterprise-wide customer experience transformation, strategic organizational planning, and long-term expansion.


• Establishes the strategic priorities and annual roadmap for the Customer Experience organization.


• Establishes customer experience policies, governance frameworks, and executive-level standards.


• Owns customer experience strategy, organizational performance, and executive reporting.


• Partners with executive leadership to align customer experience initiatives with business objectives.


• Oversees strategic budgeting, resource planning, technology investments, and organizational scalability.


• Represents Customer Experience in executive leadership discussions and with external stakeholders, regulators, and strategic partners.


• Sponsors major customer initiatives, digital transformation, and customer journey optimization.

Qualifications

• Extensive experience of progressive leadership experience in Customer Experience, Customer Operations, Customer Success, or related functions, including executive oversight of large-scale customer organizations.


• Proven executive leadership experience managing senior leaders and driving cross-functional strategic initiatives.
  
• Must have fintech, crypto or financial services experience dealing with retail users.


• Proven Management and/or relationship management experience at a senior, strategic level role.


• Demonstrated success in leading customer organizations that consistently achieve strategic business objectives, customer experience metrics, and regulatory compliance.


• Experience leading AI-enabled customer experience transformation, automation, or digital customer engagement initiatives is highly preferred.


• Able to adapt and succeed in a changing environment.
  
• Proactive, and good ownership ability.

Meaningful Collaborations

- The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth -

Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas -

Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.