GTM Intelligence Specialist

Brightwheel; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Brightwheel is seeking a data-focused teammate to connect messy records into a single trusted center across our proprietary database and Salesforce. You will own end-to-end data consolidation, trace relationships, and define whether a center is active, churned, closed lost, or a cold lead, plus who owns it and which product it uses.

You’ll validate centers with a clear confidence level, use Google Sheets, SQL, and AI tools at scale, and document patterns and decision rules so the team can repeat

Qualifications

• Experience with go-to-market data such as leads, accounts, contacts, lifecycle stages, and ownership.
• Able to clean, deduplicate, or reconcile records across multiple systems.
• Built Google Sheets workflows (lookups, pivots, arrays, queries) for large data volumes.
• Analyzed data to identify root causes and themes, not just fixes.
• Documented processes clearly so others could run them.

Responsibilities

• Map how contact and account records relate across our database and Salesforce.
• Consolidate related records into a single center and answer whether active, churned, closed lost, or cold lead; who owns it; and which product it uses.
• Validate each center with a confidence level for rapid trusted status.
• Use Google Sheets, SQL, and AI tools at scale with human verification.
• Document patterns and decision rules to create a repeatable process for the team.
• Surface root causes of data problems to Operations and Product to fix data at the source.

Skills

Entity resolution / data consolidation

SQL querying / data validation

AI for classification / enrichment

Salesforce data model knowledge

Tools

Google Sheets

SQL

AI tools

Salesforce

Job description

Our Mission and Opportunity

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

Who You Are

You're a curious, methodical problem solver who gets satisfaction from making a chaotic system make sense. You're fluent in go-to-market language, you're energized by a good puzzle, and you care that the answer you land on is right, not just fast.

You will thrive here if you dive into the details and aren't satisfied until you understand how the records actually connect and why. You will thrive here if you take ownership of the whole job, including the unglamorous parts like edge cases, documentation, and handoff. You will thrive here if you move quickly and make defensible calls with imperfect information, and you write down your reasoning so others can check it.

What You'll Do

• Map how contact and account records relate across our proprietary database and Salesforce, tracing long chains of linked records to determine which ones describe the same center.
• Consolidate related records into a single, trusted center record that answers four questions: is it an active customer, churned, closed lost, or a cold lead; who owns it today; and which product does it use.
• Validate every center you build and assign a confidence level, so Sales knows what can be trusted immediately and what needs a human look.
• Use Google Sheets, SQL where it helps, and AI tools to work at scale, and know where automated output needs human verification.
• Document the patterns, edge cases, and decision rules you discover, and turn them into a repeatable process the team can run after your contract ends.
• Surface the root causes of data problems to Operations and Product so bad data gets fixed at the source.

What You've Done

• Worked with go-to-market data such as lead lists, account and contact records, lifecycle stages, territories, or ownership, and can speak fluently about churn, closed lost, and cold leads.
• Cleaned, deduplicated, or reconciled messy records across more than one system, and can explain the logic you used to decide what matches.
• Built advanced Google Sheets workflows (lookups, array formulas, pivots, query functions, or scripts) to handle large volumes of data.
• Analyzed data in aggregate to find root causes and themes, not only to fix individual records.
• Documented a process clearly enough that someone else could run it.

What Sets You Apart

• You've built, or meaningfully contributed to, an entity resolution or data consolidation system that turned a messy database into a usable one.
• You write SQL to query, join, and validate data across sources.
• You've used AI to classify or enrich records, and you built a way to check its accuracy.
• You know the Salesforce data model, including how accounts, contacts, and opportunities relate.

Technology

Salesforce, Brightwheel's proprietary database, Google Sheets (advanced), SQL (nice to have), and AI tools for classification and enrichment.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.