Growth Marketing Officer

Philippine Business Bank; Philippines; On-site; PHP 391,000 - 614,000; Full time

Job summary

Philippine Business Bank is seeking a Marketing Officer to support the Sales team by creating and executing innovative marketing initiatives, campaigns, and programs that drive sales, enhance product awareness, and strengthen brand presence. The role is based in Quezon City and will involve collaboration with multiple marketing channels.

The ideal candidate holds a Bachelor's degree in Marketing or Communications, with experience in consumer marketing or loan product campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Experience in marketing for consumer products or Teacher's Loans preferred.
• Strong analytical, communication, and adaptability to change.
• Knowledge of consumer market research and marketing strategy.

Responsibilities

• Develop and implement marketing initiatives and campaigns to support sales and product awareness.
• Lead brand creation and ensure consistent messaging across channels.
• Conduct market research, product testing, and data gathering.
• Conceptualize campaigns, USPs, and promotional programs.
• Design and manage marketing collaterals across print, outdoor, digital, and online platforms.
• Oversee distribution and management of marketing materials across sales channels.
• Plan digital and offline product and promo blasts (email, SMS, online platforms).
• Monitor campaign effectiveness and analyze competitors.
• Coordinate with sales teams for marketing support and launches.
• Perform other related tasks as assigned.

Skills

Analytical skills

Communication

Adaptability

Market research

Education

Bachelor's degree in Marketing/Communications

Job description

Philippine Business Bank is seeking a Marketing Officer to support the Sales team by creating and executing innovative marketing initiatives, campaigns, and programs that drive sales, enhance product awareness, and strengthen brand presence. The role is based in Quezon City and will involve collaboration with multiple marketing channels.

The ideal candidate holds a Bachelor's degree in Marketing or Communications, with experience in consumer marketing or loan product campaigns.