Marketing Officer

Philippine Business Bank; Philippines; On-site; PHP 391,000 - 614,000; Full time

Job summary

Philippine Business Bank is seeking a Marketing Officer to support the Sales team by creating and executing innovative marketing initiatives, campaigns, and programs that drive sales, enhance product awareness, and strengthen brand presence. The role is based in Quezon City and will involve collaboration with multiple marketing channels.

The ideal candidate holds a Bachelor's degree in Marketing or Communications, with experience in consumer marketing or loan product campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Experience in marketing for consumer products or Teacher's Loans preferred.
• Strong analytical, communication, and adaptability to change.
• Knowledge of consumer market research and marketing strategy.

Responsibilities

• Develop and implement marketing initiatives and campaigns to support sales and product awareness.
• Lead brand creation and ensure consistent messaging across channels.
• Conduct market research, product testing, and data gathering.
• Conceptualize campaigns, USPs, and promotional programs.
• Design and manage marketing collaterals across print, outdoor, digital, and online platforms.
• Oversee distribution and management of marketing materials across sales channels.
• Plan digital and offline product and promo blasts (email, SMS, online platforms).
• Monitor campaign effectiveness and analyze competitors.
• Coordinate with sales teams for marketing support and launches.
• Perform other related tasks as assigned.

Skills

Analytical skills

Communication

Adaptability

Market research

Education

Bachelor's degree in Marketing/Communications

Job description

Position: Marketing Officer

Location: E. Rodriguez, Quezon City

About Us

Philippine Business Bank is a savings bank which focuses on corporate and small and medium enterprise (SME) markets. The company provides close to a full range of banking services and products including cash management, retail and corporate lending, deposit products, international trade finance, treasury and trust products.

Job Description

To support the Sales team by creating and executing innovative marketing initiatives, programs, and campaigns that drive sales, enhance product awareness, and strengthen brand presence.

Key Responsibilities:

• Develop and implement innovative marketing initiatives, programs, and campaigns to support sales generation and product awareness

• Lead brand creation and ensure consistent brand messaging across all marketing channels

• Conduct market research, product and promo testing, and data-gathering activities (e.g., surveys, focus group discussions)

• Conceptualize and execute marketing campaigns, unique selling propositions (USPs), and promotional programs

• Design, develop, and manage marketing collaterals and advertisements across print, outdoor, digital, and online platforms

• Oversee the distribution and management of marketing materials across various sales channels

• Plan and execute digital and offline product and promotional blasts (email, SMS, online platforms, and other media)

• Monitor and evaluate the effectiveness of marketing campaigns and perform regular competitor analysis

• Coordinate closely with sales teams for marketing support, customer feedback, market insights, and product or promo launches

• Perform other related tasks as may be assigned from time to time

Qualifications

• Bachelor's degree in Marketing, Communications, or any related field

• Ideally, experience in marketing targeting Teacher's Loans or marketing roles in reputable consumer product companies

• Strong analytical skills, effective communication abilities, and adaptability to change

• Preferably with extensive knowledge in consumer market research and experience in developing marketing strategies for Consumer or Retail Loan Product