Growth Marketing Lead – Performance & Acquisition (Remote)

Clarke Point Pte Ltd; Metro Manila; Remote; PHP 1,283,000 - 1,507,000; Full time

Benefits offered by this job

Fully remote

Public holidays PH

Vacation leave 12 days/year

Sick leave 6 days/year

Health insurance allowance ₱2,500/mo

Job summary

Franchise Ready is seeking a hands-on Growth Marketing Lead to own end-to-end acquisition and optimization across multiple campaigns. You will drive performance marketing, CRO, CRM automation, analytics, and AI-powered discovery while coordinating with campaigns and business units to deliver qualified opportunities for sales.

The role is long-term, full-time as an Independent Contractor, fully remote from the Philippines and aligned with Australian business hours, working with global brands and

Qualifications

• 5+ years in hands-on digital growth or performance marketing
• Experience with international clients (Australian/US/UK) as an Independent Contractor
• Advanced Google Ads, Meta Ads, LinkedIn Ads and retargeting proficiency
• Strong CRM and marketing automation experience with workflows, lead scoring, segmentation and nurturing
• Familiarity with SEO, AEO and GEO initiatives
• Proficient in AI tools for research, campaigns and automation

Responsibilities

• Build and optimise campaigns across Google Ads, Meta, LinkedIn and retargeting
• Manage tracking, audiences, budgets, tests and lead-quality optimization
• Lead generation across multiple brands and business units
• Maintain continuity while identifying improvements in campaigns and processes
• Improve landing pages, forms, CTAs and conversion paths
• Run CRO experiments using A/B tests and funnel data
• Administer pipelines, data and integrations in HubSpot and GoHighLevel
• Provide day-to-day direction to junior marketing team members
• Build workflows, lead scoring, segmentation, nurture and handover automations
• Maintain attribution dashboards linking marketing to pipeline outcomes
• Improve SEO through content and technical optimization
• Develop AI-powered discovery initiatives
• Use AI tools for research, campaigns and automation

Skills

Independent contractor experience

Digital growth

Performance marketing

CRO & A/B testing

CRM & marketing automation

Analytics & reporting

SEO & content optimization

AI-powered discovery

HubSpot & GoHighLevel

HTML/CSS for landing pages

Tools

HubSpot

GoHighLevel

WordPress/Webflow

HubSpot integrations

Looker Studio

Job description

Company Overview

Franchise Ready helps business owners and franchisors develop, launch and grow scalable franchise networks. Its team combines practical franchise experience with strategy, systems, documentation, franchisee recruitment and ongoing network support, working with businesses across Australia and international markets.

About the Role

Franchise Ready is looking for a hands-on digital growth specialist to own the journey from search and discovery through to qualified sales opportunity across multiple campaigns and business priorities. The role brings together performance marketing, conversion rate optimisation, CRM administration, marketing automation, analytics, organic search visibility and practical use of AI.

Growth Marketing Lead - Performance & Acquisition will work directly inside the platforms, building and optimising campaigns, landing pages, conversion paths, CRM workflows, nurture sequences and reporting. Success will be measured through qualified lead flow, acquisition efficiency, conversion rates, lead quality and suitable opportunities progressing to sales. The role suits someone proactive, commercially curious and comfortable identifying what needs attention without waiting for detailed instructions.

This role is being recruited by Clarke Point(www.clarkepoint.com), a premier Singapore-based agency dedicated to delivering global recruitment and staffing solutions, and is for a long-term, full-time Independent Contractor.

What You’ll Be Doing

• Build and optimise campaigns across Google Ads, Meta, LinkedIn and retargeting
• Manage tracking, audiences, budgets, tests and lead-quality optimisation
• Manage lead generation across multiple brands and business units, balancing competing campaign priorities.
• Take ownership of existing campaigns and processes, maintaining continuity while identifying improvements.
• Improve landing pages, forms, CTAs and conversion paths
• Run CRO experiments using A/B tests, behavioural analytics and funnel data
• Administer HubSpot and GoHighLevel pipelines, data and integrations
• Provide day-to-day direction to junior marketing support team members or assistants.
• Build workflows, lead scoring, segmentation, nurture and handover automations
• Maintain attribution and dashboards linking marketing to pipeline outcomes
• Improve SEO through content and technical optimisation
• Develop AEO and GEO initiatives for AI-powered discovery
• Use AI tools for research, campaigns, analysis and automation

What We’re Looking For

Essential

• Experience working as an Independent Contractor for an Australian, American, British or similar international clients
• 5+ years in hands-on digital growth, performance marketing or demand generation
• Advanced Google Ads and Meta Ads experience, plus LinkedIn Ads and retargeting
• Proven CRO experience across landing pages, forms, funnels and A/B testing
• Strong CRM and marketing automation experience, including workflows, lead scoring, segmentation, nurture, reporting and integrations
• Google Tag Manager, pixels, conversion APIs and server-side tracking
• Zapier, Make, webhooks or API-based integrations
• Ability to connect campaign performance to qualified leads and sales opportunities
• Working knowledge of SEO, AEO and GEO

• Advanced daily use of AI for research, content, analysis and workflow improvement
• Strong analytical skills, spoken and written English, and independent judgement

Nice to have

• B2B professional services or high-consideration lead generation
• Marketing franchise, business opportunity, advisory or investment offers
• Building landing pages in WordPress, Webflow or HubSpot
• HubSpot experience
• GoHighLevel experience
• HTML and CSS for landing-page and tracking adjustments
• Executive dashboards in Looker Studio or HubSpot
• SEMrush, Ahrefs, Screaming Frog or similar SEO tools

Remote Work Setup Requirements

To ensure a smooth and professional remote working experience, candidates must have the following:

• A reliable computer or laptop
• Stable internet connection
• Quiet, dedicated home workspace suitable for remote work

Ideal Personality Attributes

• Commercial: looks beyond traffic and clicks to understand lead quality, opportunity progression and commercial value
• Hands-On: confidently enters the platforms, identifies what needs attention and completes the work
• Analytical: uses evidence to prioritise activity without becoming trapped in analysis or low-value reporting
• Proactive: continually develops, tests and evaluates practical ideas for improving performance
• Structured: explains results, issues and recommendations clearly to marketing, partnerships and sales stakeholders

Compensation Package

• ₱115,000 to ₱135,000 per month (depending on experience)
• Long-term, full-time Independent Contractor role
• Philippines public holidays
• 12 days vacation leave per year
• 6 days sick leave per year
• ₱2,500 monthly health insurance allowance
• Fully remote, Monday to Friday, aligned with Australian business hours (with flexibility)

Franchise Ready is based in Melbourne, Australia, thus the work hours will follow Melbourne time (GMT +10) with some flexibility.

Pre-engagement Requirements

• Character References
• NBI Clearance (Most Recent)
• Bachelor’s Degree Diploma
• Two Valid Government-issued IDs
• Picture of Your Work Environment
• Hardware Specifications