Growth Manager

Hammerjack Pty Ltd; Philippines; Hybrid; PHP 7,538,000 - 10,678,000; Full time

Job summary

Bonterra is seeking a Growth Manager to own conversions across high-leverage PLG activation funnels. This role focuses on turning self-serve trials into bookings and driving a scalable activation engine.

You will experiment, analyze data, and craft compelling lifecycle messaging to move nonprofit leaders from intent to value. As a hands-on, cross-functional operator, you will collaborate with Product and UX to prioritize wins and embed successful patterns into the product roadmap.

Qualifications

• Experience designing and running lifecycle experiments to drive activation.
• Proven ability to turn data insights into product roadmap prioritization.
• Strong copywriting and messaging skills for emails and in-product channels.

Responsibilities

• Own lifecycle-driven growth across Activation; focus on self-serve conversions and pipeline generation.
• Design and run high-velocity lifecycle experiments across email and in-product messaging.
• Write, launch, and iterate lifecycle copy for emails, in-product messages, and CTAs.
• Optimize messaging to connect in-app friction with upgrades or downstream sales conversations.
• Understand the primary persona—small nonprofit leaders—and ground PLG motions in their realities.
• Treat touchpoints as conversion levers; kill losers, scale winners, and document patterns.
• Collaborate with UX leadership and Product Managers to present findings and influence roadmaps.
• Sell wins to Product teams and ensure execution on the roadmap.

Skills

Data analysis

AI fluency

Copywriting

Cross-functional selling

Hands-on execution

Job description

About the Job

Title: Growth Manager, Product-Led Growth

Location: Work from Home (Onsite in Makati when needed)

Type: Full Time

Salary: Negotiable based on experience

Hours: 8 am to 5 pm EST (Eastern Standard Time)

About Us

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.

Role Summary

We are looking for a Growth Manager to own conversion across our highest-leverage PLG activation funnels. Operating within our high-velocity down-market organization, you will focus specifically on the Activation stage: converting self-serve trials into bookings – New Customer Acquisition and driving customer base, existing customers engagement into (product-qualified account) pipeline. We're looking for someone who will make bold bets: testing new mechanisms, not just polishing existing ones. Using in-depth data analysis to drive insights, you will build and scale lifecycle experiments that move users from initial intent and trial to tangible value and qualification, targeting small nonprofit leaders juggling multiple duties. In this role, you are accountable for conversion outcomes. When an experiment wins, you must then act as an internal advocate to sell that win to the Product team, ensuring it gets prioritized and built into their roadmap.

What You'll Do

• Own lifecycle-driven growth across the Activation suite, focusing on new customer self-serve conversions and customer base pipeline generation.
• Design and run high-velocity lifecycle experiments across email and in-product messaging to drive activation.
• Personally write, launch, and iterate lifecycle copy for emails, in-product messages, and CTAs tied to your experiments.
• Optimize messaging for clarity and conversion, leveraging existing product marketing positioning to connect in-app friction with self-serve upgrades or downstream sales conversations.
• Immerse yourself in the workflows of our primary persona—the small nonprofit leader—ensuring every PLG (product-led growth) motion is grounded in their daily realities.
• Treat every lifecycle touchpoint as a conversion lever, using data to quickly kill losers, double down on winners, and scale successful patterns into systems.
• Act as a cross-functional salesperson: interface with UX leadership and Product Managers to present your findings with skill and persuasion.
• Rally support for your wins by proving that your experiments have moved beyond a skeptical claim into a real, scalable win worth the Product team's time.
• Hand off successful lifecycle patterns. Growth does not own a portfolio of standing features; you must find wins, prove they can scale, and then effectively sell the idea so Product takes ownership of executing it on their roadmap.

Who You Are

• An Entrepreneurial Operator: You are aggressive, bold, and think in systems. Years of experience matter less than your ability to wear multiple hats and take big, creative swings while applying analytical rigor.
• Highly Hands-On: You don't outsource the work. You are comfortable building your own journeys and writing your own copy to drive behavior change.
• Data-Obsessed: You are fluent in funnel analysis, cohorts, and experiment readouts, and you use data to confidently drive your decision-making.
• AI Fluent: You expertly utilize AI tools as a multiplier for rapid copy iteration, ideation, workflow automation, and deep analysis.
• A Cross-Functional Salesperson: You are highly persuasive. You can confidently approach Product Managers who deeply know their product and customers, sell them on a data-backed win, and successfully get your ideas prioritized and built.
• A Collaborative Pioneer: You know when to seek perspective and advice to avoid getting stuck, but you are unafraid to push boundaries and champion new, data-backed ideas.

Success in This Role Looks Like

• Measurable quarter-over-quarter improvement in new customer self-serve bookings.
• Measurable quarter-over-quarter growth in customer base pipeline generation.
• Continuous, high-velocity lifecycle experiments running across all activation funnels.
• Time-to-value noticeably shortens for self-serve users.
• Winning lifecycle patterns are rapidly documented, effectively sold to Product Managers, and seamlessly integrated into the permanent product roadmap.

Why Bonterra

At Bonterra, we're building AI-powered tools to solve real human challenges—and we want teammates who share that enthusiasm. We value people who will champion AI and bring diverse perspectives from different industries, backgrounds, and cultures. Together, we create AI that breaks down barriers, empowers communities, and delivers better outcomes.

At this time, we are unable to consider candidates who require current or future sponsorship for employment authorization.

Our Culture

At Bonterra, we're innovating with a higher purpose: to increase giving to 3% of US GDP by 2033, creating $573 billion more in global impact every year. At Bonterra, we foster an inclusive, equitable culture where every team member belongs and contributes to meaningful impact. Read more about our values and culture here

Equal Opportunity & Accommodations

At Bonterra, we are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal employment opportunities without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, veteran status, or any other characteristic protected by law.

If you require a reasonable accommodation during the application process, please submit here