Growth Lifecycle Marketing Lead

Kueski; Mexico; On-site; PHP 2,213,000 - 3,320,000; Full time

Job summary

Kueski is seeking a Growth Marketing Manager to elevate its lifecycle marketing across email, push, SMS, WhatsApp, in-app, and web. You will own the MarTech stack end-to-end, architecting data-driven journeys and scalable automation that drive measurable business outcomes such as loan activations and repayments.

You will partner with Product, Data Engineering, and Data Science to enhance event tracking, build predictive models, and run experiments across channels to improve engagement and

Qualifications

• 4+ years in lifecycle marketing or CRM, with strategic responsibilities.
• Experience integrating CRM platforms with analytics or CDP tools for real-time activation.
• Experience designing scalable, data-driven lifecycle architectures.
• Ability to activate advanced personalization APIs and omnichannel capabilities.
• Track record diagnosing platform health issues and implementing governance.
• Strong analytical skills to translate data into lifecycle strategy.
• Solid knowledge of email deliverability, push notifications, and omnichannel practices.
• Bias toward automation, system design, and scalability over manual execution.

Responsibilities

• Own lifecycle MarTech stack end-to-end: configuration, integration, and evolution.
• Drive CRM integration with analytics tools for real-time audience activation.
• Enable real-time personalization APIs, in-app messaging, and dynamic content.
• Implement measurement infrastructure and control group methodologies.
• Set up user-level preference management to respect communication choices.
• Design data-driven journeys powered by dynamic data and automated logic.
• Build reusable journey templates and segmentation frameworks.
• Define lifecycle strategy across acquisition, activation, engagement, retention, and win-back with KPIs.
• Audit CRM environment; standardize architecture and governance to scale.
• Move to event-triggered, API-based audience activation and reduce manual data imports.
• Own dashboards for lifecycle KPIs; partner with Product/Data to improve tracking.
• Run A/B and multivariate tests to optimize channels and timing.

Skills

Lifecycle marketing

CRM strategy

Data-driven

Analytical thinking

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Iterable

Klaviyo

Job description

Kueski is seeking a Growth Marketing Manager to elevate its lifecycle marketing across email, push, SMS, WhatsApp, in-app, and web. You will own the MarTech stack end-to-end, architecting data-driven journeys and scalable automation that drive measurable business outcomes such as loan activations and repayments.

You will partner with Product, Data Engineering, and Data Science to enhance event tracking, build predictive models, and run experiments across channels to improve engagement and