Growth-Driven Digital Marketing Manager

Toys\"R\"Us Philippines; Quezon City; On-site; PHP 1,200,000 - 2,500,000; Full time

Job summary

Toys"R"Us Philippines seeks a Digital Assistant Marketing Manager to develop and execute data-driven digital marketing strategies across paid search, social, email, and CRM. You will lead analytics, optimize campaigns for traffic, conversion, and revenue, and manage budgets with brand-aligned governance.

The role requires 7–10 years in digital marketing with leadership experience, proficiency in GA4, GTM, Looker Studio, and major ad platforms.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or related field.

Responsibilities

• Develop and execute integrated digital marketing strategies across paid search, paid social, display, e-commerce, email, CRM, and content channels.
• Lead digital campaigns on Google Ads, Meta Ads Manager, TikTok Ads, YouTube and marketplaces with focus on ROAS and CPA.
• Oversee analytics and performance reporting using GA4, GTM, Looker Studio and SEO tools, providing actionable insights.
• Drive customer lifecycle marketing including lead gen, retargeting, email marketing, CRM campaigns, and CRO.
• Manage budgets, vendors, and partners to ensure campaign efficiency and brand compliance.

Skills

Digital marketing strategy

Leadership/people management

Analytics & data-driven optimization

GA4

Google Tag Manager

Looker Studio

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads

GA4

Google Tag Manager

Looker Studio

CRM platforms

Marketing automation platforms

Job description

Toys"R"Us Philippines seeks a Digital Assistant Marketing Manager to develop and execute data-driven digital marketing strategies across paid search, social, email, and CRM. You will lead analytics, optimize campaigns for traffic, conversion, and revenue, and manage budgets with brand-aligned governance.

The role requires 7–10 years in digital marketing with leadership experience, proficiency in GA4, GTM, Looker Studio, and major ad platforms.