Growth & Brand Lead — Digital Health & FMCG

Peer Wealth Corp (Solo Services Group/Touch Biotechnology); Mabalacat; Vor Ort; PHP 3.928.000 - 5.674.000; Vollzeit

Benefits dieser Stelle

Health insurance

Company Christmas gifts

Potential pay raises

Career growth opportunities

Zusammenfassung

TouchBio Australia is seeking a Digital Growth & Brand Manager to lead digital growth, e-commerce and brand strategy for a premium FMCG wellness and healthcare brand. You will drive measurable revenue growth, optimise customer acquisition, retention and lifetime value across DTC, marketplaces and paid media.

As a commercially minded leader, you will build high-converting customer journeys, manage a marketing team and partners, and collaborate with Marketing, Sales, and Operations to deliver

Qualifikationen

• 5+ years’ experience in digital marketing, DTC growth or e-commerce.
• FMCG, health, wellness, beauty, retail or consumer brand experience preferred.
• Proven success scaling DTC/e-commerce brands and driving measurable revenue growth.
• Hands-on experience with Meta, Google, TikTok and performance marketing.
• Strong understanding of UGC, influencer/creator marketing and paid social.
• Experience with Shopify, Amazon or other major e-commerce platforms.
• Strong knowledge of acquisition, CRO, retention and lifecycle marketing.
• Data-driven with experience managing ROAS, CAC, CPA, AOV and LTV.
• Experience leading team members and managing agencies or external partners.
• Relevant tertiary qualification with strong communication and leadership skills.

Aufgaben

• Lead digital growth strategy across DTC, e-commerce, paid media, social, search and other digital channels.
• Own customer acquisition and performance marketing across Meta, Google, TikTok and other platforms, focusing on ROAS, CAC, conversion and revenue growth.
• Drive e-commerce performance across the company website, Amazon and other online marketplaces, improving product visibility, customer experience and conversion.
• Build high-converting DTC and B2B customer journeys, including landing pages, offers, subscriptions and conversion funnels.
• Grow customer retention and lifetime value through personalised email, SMS, WhatsApp, automation and lifecycle marketing.
• Lead social media, influencer, UGC and creator strategies to grow brand awareness, engagement and customer acquisition.
• Oversee digital content and campaigns across website, email, social and e-commerce channels, ensuring consistent premium brand messaging.
• Use data to optimise performance, analysing ROAS, CAC/CPA, CTR, conversion rates, AOV, LTV, website traffic and online sales.
• Lead and mentor the digital marketing team, including Email Marketing/Copywriting and Social Media/Influencer Marketing functions.
• Manage agencies, freelancers, creators and external partners, ensuring quality, brand consistency and commercial performance.
• Collaborate with Marketing, Sales, Branding, Category and Operations teams to deliver integrated campaigns and a seamless customer experience.
• Identify new digital growth opportunities, technologies, platforms and emerging trends to continuously improve performance.

Kenntnisse

Digital marketing

DTC growth

E-commerce

Paid media

Brand strategy

Ausbildung

Relevant tertiary qualification

Tools

Shopify

Amazon

Jobbeschreibung

TouchBio Australia is seeking a Digital Growth & Brand Manager to lead digital growth, e-commerce and brand strategy for a premium FMCG wellness and healthcare brand. You will drive measurable revenue growth, optimise customer acquisition, retention and lifetime value across DTC, marketplaces and paid media.

As a commercially minded leader, you will build high-converting customer journeys, manage a marketing team and partners, and collaborate with Marketing, Sales, and Operations to deliver