Digital Growth & Brand Manager

Peer Wealth Corp (Solo Services Group/Touch Biotechnology); Mabalacat; On-site; PHP 3,928,000 - 5,674,000; Full time

Benefits offered by this job

Health insurance

Company Christmas gifts

Potential pay raises

Career growth opportunities

Job summary

TouchBio Australia is seeking a Digital Growth & Brand Manager to lead digital growth, e-commerce and brand strategy for a premium FMCG wellness and healthcare brand. You will drive measurable revenue growth, optimise customer acquisition, retention and lifetime value across DTC, marketplaces and paid media.

As a commercially minded leader, you will build high-converting customer journeys, manage a marketing team and partners, and collaborate with Marketing, Sales, and Operations to deliver

Qualifications

• 5+ years’ experience in digital marketing, DTC growth or e-commerce.
• FMCG, health, wellness, beauty, retail or consumer brand experience preferred.
• Proven success scaling DTC/e-commerce brands and driving measurable revenue growth.
• Hands-on experience with Meta, Google, TikTok and performance marketing.
• Strong understanding of UGC, influencer/creator marketing and paid social.
• Experience with Shopify, Amazon or other major e-commerce platforms.
• Strong knowledge of acquisition, CRO, retention and lifecycle marketing.
• Data-driven with experience managing ROAS, CAC, CPA, AOV and LTV.
• Experience leading team members and managing agencies or external partners.
• Relevant tertiary qualification with strong communication and leadership skills.

Responsibilities

• Lead digital growth strategy across DTC, e-commerce, paid media, social, search and other digital channels.
• Own customer acquisition and performance marketing across Meta, Google, TikTok and other platforms, focusing on ROAS, CAC, conversion and revenue growth.
• Drive e-commerce performance across the company website, Amazon and other online marketplaces, improving product visibility, customer experience and conversion.
• Build high-converting DTC and B2B customer journeys, including landing pages, offers, subscriptions and conversion funnels.
• Grow customer retention and lifetime value through personalised email, SMS, WhatsApp, automation and lifecycle marketing.
• Lead social media, influencer, UGC and creator strategies to grow brand awareness, engagement and customer acquisition.
• Oversee digital content and campaigns across website, email, social and e-commerce channels, ensuring consistent premium brand messaging.
• Use data to optimise performance, analysing ROAS, CAC/CPA, CTR, conversion rates, AOV, LTV, website traffic and online sales.
• Lead and mentor the digital marketing team, including Email Marketing/Copywriting and Social Media/Influencer Marketing functions.
• Manage agencies, freelancers, creators and external partners, ensuring quality, brand consistency and commercial performance.
• Collaborate with Marketing, Sales, Branding, Category and Operations teams to deliver integrated campaigns and a seamless customer experience.
• Identify new digital growth opportunities, technologies, platforms and emerging trends to continuously improve performance.

Skills

Digital marketing

DTC growth

E-commerce

Paid media

Brand strategy

Education

Relevant tertiary qualification

Tools

Shopify

Amazon

Job description

Join TouchBio Australia as a Digital Growth & Brand Manager and step into a world of innovation and impact!

About Us:

TouchBio Australia pioneers developing, manufacturing, and importing medical devices and eco-friendly hygiene products. Our range includes at-home testing devices and long-lasting sanitising solutions designed to revolutionise health practices while prioritising safety and environmental sustainability.

We Offer:

• A competitive base salary with health insurance benefits.

• Company Christmas gifts and engaging company events.

• Potential for pay raises reflecting your impact/performances.

• Opportunities for career growth and advancement within a pioneering company.

About the Role:

As the Digital Growth & Brand Manager, you will lead the digital growth, e-commerce and brand strategy, building a premium and culturally relevant FMCG wellness and healthcare brand while driving measurable revenue growth.

You will:

• Lead digital growth strategy across DTC, e-commerce, paid media, social, search and other digital channels.

• Own customer acquisition and performance marketing across Meta, Google, TikTok and other platforms, focusing on ROAS, CAC, conversion and revenue growth.

• Drive e-commerce performance across the company website, Amazon and other online marketplaces, improving product visibility, customer experience and conversion.

• Build high-converting DTC and B2B customer journeys, including landing pages, offers, subscriptions and conversion funnels.

• Grow customer retention and lifetime value through personalised email, SMS, WhatsApp, automation and lifecycle marketing.

• Lead social media, influencer, UGC and creator strategies to grow brand awareness, engagement and customer acquisition.

• Oversee digital content and campaigns across website, email, social and e-commerce channels, ensuring consistent premium brand messaging.

• Use data to optimise performance, analysing ROAS, CAC/CPA, CTR, conversion rates, AOV, LTV, website traffic and online sales.

• Lead and mentor the digital marketing team, including Email Marketing/Copywriting and Social Media/Influencer Marketing functions.

• Manage agencies, freelancers, creators and other external partners, ensuring quality, brand consistency and commercial performance.

• Collaborate with Marketing, Sales, Branding, Category and Operations teams to deliver integrated campaigns and a seamless customer experience.

• Identify new digital growth opportunities, technologies, platforms and emerging trends to continuously improve performance.

About You:

You are a commercially minded digital growth marketer who combines strategic thinking with hands-on execution and knows how to scale consumer brands through digital and e-commerce channels.

To succeed in this role, you will have:

• 5+ years’ experience in digital marketing, DTC growth or e-commerce.

• FMCG, health, wellness, beauty, retail or consumer brand experience preferred.

• Proven success scaling DTC/e-commerce brands and driving measurable revenue growth.

• Hands-on experience with Meta, Google, TikTok and performance marketing.

• Strong understanding of UGC, influencer/creator marketing and paid social.

• Experience with Shopify, Amazon or other major e-commerce platforms.

• Strong knowledge of acquisition, CRO, retention and lifecycle marketing.

• Data-driven with experience managing ROAS, CAC, CPA, AOV and LTV.

• Experience leading team members and managing agencies or external partners.

• Relevant tertiary qualification with strong communication and leadership skills.

This is an office-based role, offering the chance to work closely with colleagues and leaders in a collaborative environment; given the demands of the role, remote work is not available.

Join TouchBio Australia and embark on a rewarding journey where your efforts contribute to reshaping healthcare practices and making a positive impact.

We thank all applicants for your interest in our organisation and this role; however, please note that only short-listed candidates will be contacted for an interview.